- Digital Transformation
Jonathan Martin is responsible for the global strategy and execution of all aspects of Hitachi Vantara's marketing efforts. Self-described as a career CMO, Jonathan’s passion is to drive a progressive approach to B2B marketing at the intersection of metrics and magic where creativity and data work together.
Martin joined Hitachi Vantara after consulting for some of the world’s largest companies to revitalize and activate their brands. He was previously CMO for Pure Storage, Global CMO for EMC, and CMO at HP Software. Prior to HP, he held executive marketing and product roles at Salesforce.com, PortWise, and Veritas Software. Martin holds a Master of Science degree in Computer Science and Bachelor of Science degree in Applied Science from Staffordshire University. He is a frequent lecturer on marketing and entrepreneurship at Cal Poly University and global industry events. Martin is also a member of the CMO Council, a passionate supporter of diversity and inclusion, STEAM education and the Leukemia & Lymphoma Society.