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ExactTarget

ExactTarget Integrates BI Into Marketing Hub

ExactTarget

INDUSTRY

Technology

SOLUTIONS

Big Data integrations and Analytics

SOFTWARE

Pentaho Business Analytics

Challenge

Challenge:

Find a robust platform able to keep up with increased data volumes and the company’s growing customer base.

Solution

Solution:

Pentaho Business Analytics produces reports using real-time data.

Outcomes

  • More relevant and targeted cross-channel marketing campaigns.
  • Enables marketing in real time to make real-time decisions.
  • Easy integration into ExactTarget Interactive Marketing Hub.
  • Scalability that accommodates the increasing number of customers and their data.

Global interactive marketing provider introduces unprecedented access to business intelligence, big data analytics.

The Challenge: Need Real-time Reporting With Analytics for Business Insights

ExactTarget is a global provider of cross-channel interactive marketing solutions. The company was searching for an analytics platform that would provide real-time data insights. Additionally, they sought to provide customizable reporting for their clients around the globe. An ideal solution was one that would be easily integrated into their existing platform. Another important criterion was that the software must be easily scalable to meet the needs of a growing customer base. The company anticipated growth and needed a software solution able to handle increased requests for reports and data.

Pentaho enables ExactTarget to power real-time analytics and cross-channel analysis.

– Scott McCorkle, Chief Operating Officer, ExactTarget

The Solution: Pentaho Data Integration, Pentaho Business Analytics

Hitachi Vantara’s Pentaho Business Analytics was integrated into ExactTarget’s on-demand interactive marketing platform. This integration allowed ExactTarget’s platform to power Pentaho’s report builder feature enables real-time data analysis. With Hitachi Vantara’s Pentaho Business Analytics integrated into ExactTarget’s on-demand interactive marketing platform, the company could create a suite of real-time data analytics and customizable reporting for its clients around the globe.

The Outcome: Data Analysis Gives Marketers Real-Time Metrics

Hitachi Vantara’s solution allowed ExactTarget to create relevant and targeted cross-channel marketing campaigns. ExactTarget can now offer integrated data analysis and reporting that allows marketers to explore interactive marketing metrics in real time. Hitachi Vantara’s Pentaho Business Analytics solution enables ExactTarget to offer a powerful integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time to create cross-channel marketing campaigns across email, mobile, social media and the web.

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