Photobucket Zooms in on the Right IT Business Model
Photobucket was intent on finding the best solution as soon as possible. The CTO contacted Trace3, a decade-plus solution provider with whom Photobucket has had a long-standing relationship.
Next, Photobucket IT contacted Hitachi regarding its cloud capabilities, and asked the Hitachi team to work with Trace3 to develop a solution. Simultaneously, 30 other companies were bidding with consumption-based solutions of their own. Among the contenders were Amazon Simple Storage Solution (S3), NetApp, EMC with multiple vendors and providers, and Data Direct Networks WOS.
After thoroughly exploring all potential solutions, the Trace3 and Hitachi team submitted the winning proposal for an all-cloud solution. It was a single-vendor strategy using Hitachi Cloud Services, with Hitachi Content Platform (HCP) as the primary technology. Trace3 and Hitachi were able to immediately provide an effective proof of concept to Photobucket, showing viability and cost efficiencies over less mature models.
“Of all the competition, Hitachi offered the most compelling proposal,” Clark says. “We needed to find a cloud service solution that would support our substantial growth plans for 2015 and beyond. The strong partner relationship Hitachi provides and the financial structure made the most sense for this critical part of our business. We know Hitachi will provide reliable cloud services and solution simplicity for our complex infrastructure needs.”
Enterprise Cloud With Hitachi Cloud Services
Hitachi Cloud Services with Hitachi Content Platform forms the enterprise cloud foundation for Photobucket’s photo-hosting application. The Hitachi solution provides Photobucket with cloud object storage services, and a flexible, open, pay-as-you-grow consumption model with predictable costs and no oversubscription of storage. The organization can finally transition from infrastructure responsibilities to focusing on revenue-generating core application business.
Cloud Mobility and Archive
Hitachi Cloud Services is a managed subscription service that allows Photobucket to pay month to month through a purely operational model. Hitachi Cloud Services is entirely owned and managed by Hitachi. The services are of enterprise quality and allow application integration and off-site content archival of storage data assets. Integration with on-site assets is seamless and workflows automate storage tiering into the cloud for short-and longer-term retention. Hitachi Cloud Services protects, leverages and cost-optimizes investments.
Hitachi Content Platform is an enterprise-class object storage solution capable of supporting extensive cloud mobility and archive goals. With massive scale of performance and capacity, HCP allows users to store, share, synchronize, protect, preserve, analyze and retrieve file data in a single system.
Chock-full of all the necessary features for managing a cloud-based enterprise, HCP enables automated data movement to the cloud, based on policy, with metadata securely stored on site. An intelligent suite of easy-to-use management and data protection tools allows Photobucket to retain control and visibility of daily IT operations at all times, within the firewall, to the cloud and beyond. HCP employs high-density storage, reliable multitenancy, and open REST interfaces, including Amazon S3, and OpenStack Swift.
Photobucket implemented the Hitachi solution as a replicated, dual-copy deployment. This allows Photobucket to fully integrate its patented application with HCP and store two copies of original media: a copy in the Phoenix data center and a copy in the New Jersey data center. The strategy includes fully ingesting historical images over time, followed by 1.8PB year-over-year data growth.