Hitachi Data Systems Appoints Adrian De Luca As Asia Pacific Chief Technology Officer

SYDNEY — August 8, 2013 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., (TSE: 6501), today announced that it has appointed Adrian De Luca as Asia Pacific chief technology officer (CTO). This is a newly created position that oversees the development of overall offerings for customers. De Luca will also represent HDS Asia Pacific in the new Global Office of Technology and Planning (Global OTP). The Global OTP has been formed by Hitachi and HDS to foster the creation and delivery of social innovation technologies.

In the new position, De Luca will be responsible for deepening HDS understanding of customer needs and business directions. Combining the insight of economic and technological trends, he will work closely with the team to develop solution offerings that are innovative and aligned to customer requirements.

De Luca will also join the Global Office of Technology and Planning which taps into the research and development talent of Hitachi and HDS to drive technology solutions for the advancement of a global community. Hitachi and HDS are actively working together on initiatives that span industries like healthcare, finance, energy, public safety and retail. De Luca will contribute his insight and knowledge, helping to turn Hitachi social innovation vision into reality.

“I am proud to announce the appointment of Adrian as Asia Pacific CTO. It is important for HDS to understand customers’ evolving needs, and tailor technology solutions to deliver their desired business results,” said Neville Vincent, senior vice president and general manager, Asia Pacific, Hitachi Data Systems. “Adrian will play a critical role in extracting meaningful insights from the market, combining them with latest technologies to help customers innovate with information.”

De Luca brings 20 years of experience in information technology to Hitachi Data Systems. Prior to his new role, he was the HDS CTO and pre-sales director in Australia and New Zealand, responsible for directing the technical pre-sales capability and managing the team of systems engineers, solution architects and business development managers.

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About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,000 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:
Hitachi Data Systems

Isabel Wagner
+61 2 9325 3365
isabel.wagner@hds.com

PR Agency
Alice Ridgway
+61 2 8281 3833
alice@howorth.com.au

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