Hitachi Data Systems Strengthens ANZ Channel Engagement With Key Appointments

Matt Wilson Joins Industry and Alliance Solutions Team as Distribution Manager, Ed Daven Appointed Channel Marketing Manager

SYDNEY — November 14, 2013 — Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the appointments of Matt Wilson as distribution manager and Ed Daven as channel marketing manager for Australia and New Zealand. They will support the company’s partner-centric strategy with a focus on strengthening relationships, engagement and go-to-market strategies with resellers, solution partners and distributors in the region. Both positions will be based in Sydney.

Focusing on the evolution of the ANZ distribution model, Wilson is tasked with further growing the reseller base and market share for Hitachi Data Systems with market-driven solutions that address cloud, big data and enterprise mobility challenges in the enterprise and mid-market. He joins Hitachi Data Systems from Express Data, where he was the communications division manager for the distributor’s major vendor partners. Earlier, he was the evangelist for RSA, EMC’s security division. During his 7-year stint he gained extensive knowledge of Australia’s ICT ecosystem with a proven ability to build and develop strong channels. Prior, Wilson spent 10 years in the not-for-profit sector specialising in project management.

Further strengthening the industry and alliance solutions team at Hitachi Data Systems ANZ, Daven is responsible for the strategic planning and execution of marketing campaigns that enable partners to position themselves favourably against new market opportunities and grow revenue with high-value solution sales. He brings strong channel experience and knowledge to the role, having previously worked as product marketing manager at Westcon Group, where he was responsible for programs for EMC, VCE and F5. He also previously held the position of solutions product specialist at Avnet Technology, where he looked after Eaton and Google.

Commenting on the appointments, Phil Teague, director, industry and alliance solutions in Australia and New Zealand, who recently joined Hitachi Data Systems to spearhead the company’s ongoing transition from a traditional reseller model to a solutions driven approach, said: “Our focus on solutions selling in areas such as infrastructure management, content and mobility management as well as converged solutions also shapes the evolution of our ANZ channel. I’m excited to welcome Matt and Ed to the ANZ industry and alliance solutions team at Hitachi Data Systems. Their experience and skills will be vital for the successful execution of our partner-centric strategy in ANZ.”

About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,100 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company's consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:
Hitachi Data Systems

Isabel Wagner
+61 2 9325 3365
isabel.wagner@hds.com

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