Keith Roscarel Takes the Helm at Hitachi Data Systems Communications, Media and Entertainment Practice in APAC

Sydney - August 27, 2014 -Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501) today announced the appointment of Keith Roscarel as director, communications, media and entertainment (CME) – Asia Pacific, responsible for the telecommunications, service providers, media and entertainment vertical markets in solution development, alliance and partner development, sales enablement, and customer engagements in the region.

Based in Sydney, Roscarel leads business expansion across APAC with solutions that address operator network analytics, core services, cloud service offerings, and video delivery challenges that organisations face in an era of exponential data growth. He is also tasked with introducing new vertical solutions that will see big data solutions and other industry innovations added to the Hitachi Data Systems solutions portfolio.

Tony Field, senior director, industry and alliance solutions, APAC, at Hitachi Data Systems, said: “Hitachi Data Systems not only pushes the envelope with new technologies, but is proud to provide tailored industry solutions for the CME vertical. Keith’s industry expertise is second to none and we are confident that he will take our business in this important vertical to the next level in APAC, with a particular focus on the growth markets in Asia South.”

Keith Roscarel added: “The communications, media and entertainment industries are in a state of significant transformation throughout Asia Pacific with many organisations leading the world stage with innovative offerings. By harnessing the full capability of the greater Hitachi organisation, we provide industry solutions that enable our customers to deliver core and carrier solutions along with the creation and delivery of premium content more effectively and cost-efficiently.”

Roscarel joined Hitachi Data Systems in 2012 as principal consultant for the company’s media and entertainment business across Australia and New Zealand. In this role he was instrumental in driving the sales of Hitachi solutions to communications, media and entertainment customers in ANZ.

Roscarel is an industry veteran with more than 20 years of experience in the communications, media and entertainment industries, including multiple roles as CIO, including Nine Entertainment, program manager for Foxtel, and general manager of applications and software development for Consolidated Press Holdings.

HDS recently showcased its media solutions at NAB 2014. Among the 10 partnerships that were highlighted, HDS demonstrated technologies adopted by Adobe, Foxtel and Globosat. The NAB Show, organised annually by the National Association of Broadcasters in the USA, is the world's largest electronic media event covering film, entertainment and the development, management and delivery of content across all media, with close to 100,000 registered attendees.

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About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,300 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:
Hitachi Data Systems

Philippa Giles
+61 402 828 434
philippa.giles@hds.com

DC Communications
Scott Mckenzie
+61 433 144 731
scott@dc-comms.com

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