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Press Release

March 15, 2017

Michael Zutenis Joins Hitachi Data Systems as Distribution and VARs Lead in Asia Pacific

Tasked With Growing and Evolving Distribution-Led Partner Business Across the Region

Sydney — March 15, 2017 — Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), today announced the appointment of Michael Zutenis as the new Distribution and Value-Added-Reseller (VARs) lead in Asia Pacific, further strengthening Hitachi Data Systems’ commitment to its partner-led business in the region.

Based in Melbourne, Zutenis is tasked with driving the strategy for distributors and TrueNorth partners across APAC to leverage regional frameworks for programs, enablement and measurement. He will focus on the growth and evolution of the indirect business across the region with solutions that help customers enable their digital transformation journey.

He joins HDS from Juniper Networks where he was the area partner director for Australia and New Zealand. Prior, he held senior APAC channel management and business operations roles at Juniper, and worked at Nortel. He started his career at Telstra, holding a variety of engineering positions over a period of eight years.

Choo-Siang Lee, senior director, Partner and Alliances in Asia Pacific, Hitachi Data Systems, said: “We are excited to welcome Michael to the APAC team. He brings a wealth of experience to the role to enable our partners to grow and develop their business with Hitachi Data Systems. We are seeing significant market opportunity in areas such as midrange enterprise and object storage, as well as content intelligence and agile data centre infrastructure. Our investments continue in our distribution and partner network to collaborate on new solution offerings.”

Zutenis added: “The opportunity for partners has never been better to capitalise on the growing investment in digital transformation. Companies are seeking partners that can deliver true value add and business outcomes. We are committed to help partners leverage Hitachi Data Systems resources more consistently and profitably with a clear strategy for Asia Pacific.”

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About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help global organizations open new revenue streams, increase efficiencies, improve customer experience and ensure rapid time to market in the digital age. Only Hitachi Data Systems powers the digital enterprise by integrating the best information technology and operational technology from across the Hitachi family of companies. We combine this experience with Hitachi expertise in the internet of things to deliver the exceptional insights business and society need to transform and thrive. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges. The company’s consolidated revenues for fiscal 2015 (ended March 31, 2016) totaled 10,034.3 billion yen ($88.8 billion). The Hitachi Group is a global leader in the Social Innovation Business, and it has approximately 335,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information on Hitachi, please visit the company's website at

Isabel Wagner
Hitachi Data Systems
+61 2 9325 3319