Hitachi Data Systems Unveils Roadmap for the Information Cloud and New Cloud Offerings

Introduces New Hitachi Cloud Services and Solution Packages; Provides Update on BlueArc and ParaScale Integration

HONG KONG — October 26, 2011 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT / TSE: 6501), today unveiled its plans for helping customers transform their data into actionable information and harness its power as a strategic asset for business insight and innovation. To accomplish this, Hitachi Data Systems has aligned its product and solutions portfolio around a 3-tiered strategy of infrastructure cloud, content cloud and information cloud that builds on existing IT investments to provide a single virtualization platform for all data.

Corporations large and small are being challenged by the rapid growth of data, primarily unstructured data in the form of email, video, images, scientific research, and more. It is estimated that by 2020 there will be a 42x growth in data from 2009, and within the next three years it is estimated that there will be more than 1 billion applications in existence. Hitachi Data Systems believes that all data has value and to fully realize this potential requires data and information to be stored, governed and managed as an asset. Only then can the data be shared, compared, and analyzed more holistically for better insight and innovation.

“We realized early on the tremendous value that businesses could gain by putting disparate pieces of raw data onto a single platform where layers of intelligence could be wrapped around it,” said Andrew Sampson, General Manager, Hong Kong and Macau and Director, Managed and Cloud Services, Asia Pacific, Hitachi Data Systems. “As the pioneer in storage virtualization, we have years of expertise in developing the fundamental technology that makes this all possible. Through both internal R&D as well as strategic acquisitions, we have built a portfolio that spans the storage, protection and accessibility of data, transforming it into actionable information and providing customers with a 360 degree view to tackle their toughest business challenges. What sets our approach apart from others is that we provide an open framework that enables customers to transition their data centers to information centers at their own pace, leveraging their existing assets without vendor lock-in.”

“Transforming data into more intelligent information is a cornerstone of the Hitachi, Ltd. Social Innovation Business, which fuses IT technologies with innovative solutions to improve social infrastructure and usher in a new era of how information technology interacts with people’s lives,” said Minoru Kosuge, COO, Platform Business of Information & Telecommunication Systems Company, Hitachi, Ltd., and chairman, Hitachi Data Systems. “Our intention is to leverage Hitachi Data Systems technology to create social infrastructure solutions that involve cloud services, big data management, machine-to-machine networks, equipment management and control systems. These solutions will bring intelligent information capabilities to the areas of power systems, railways and transportation, urban development and others, ultimately resulting in more efficient, secure and sustainable societies.”

“With information exploding exponentially, and companies facing increasing regulatory demands with fewer resources, IT departments can no longer afford to simply function as data custodians,” said Benjamin S. Woo, program vice president of storage and big data at IDC. “HDS’ big data vision shows customers a direct understanding that data is multidimensional, and that their solutions need to be as well. Having a converged strategy like this to combat big data provides IT leaders with a platform to get the most value out of their information.”

Hitachi Data Systems 3-Tiered Strategy to Transform Data Centers into Information Centers

Infrastructure Cloud: Provides Dynamic Infrastructure
The Hitachi Data Systems strategy for infrastructure cloud is to unify server, storage and networking silos using virtualized and converged resources that scale on-demand. This will provide truly dynamic infrastructure and a single platform for all data that can be the foundation for various cloud services such as storage, infrastructure, platform and even software-as-a-service. Hitachi Data Systems is helping customers build infrastructure clouds today with its comprehensive portfolio of storage, software, services, compute and converged data center solutions. In addition, the company is introducing new Hitachi Cloud Services, Hitachi Cloud Solution Packages and a cloud management portal to help customers manage and control their unstructured data environments and to more efficiently and cost effectively deliver file and SharePoint services to their users, while significantly reducing backup and restore data volumes and times.

New Hitachi Cloud Services: Provide a fully managed, pay-per-use, private cloud environment on a customer’s premise. This allows customers to offload the management of their file and/or SharePoint data, thereby reducing cost and improving utilization of their IT staff.

  • Hitachi Cloud Service for Private File Tiering
  • Hitachi Cloud Service for File Serving
  • Hitachi Cloud Service for Microsoft SharePoint Archiving

New Hitachi Cloud Solution Packages: Provide the technology stack that enables the same use cases as the new cloud services, but delivered as a traditional CAPEX purchase for customers who want to manage and deliver their own cloud environment.

  • Hitachi Cloud Solution Package for File Tiering
  • Hitachi Cloud Solution Package for File Serving
  • Hitachi Cloud Solution Package for Microsoft SharePoint Archiving

A cloud management portal is included with these new services and solution packages, providing customers with a self-service interface to access bill, payment and chargeback information. For more information on the new cloud services and solution packages please visit:

Content Cloud: Enables Fluid Content
Building on a single platform for all data, Hitachi Data Systems can apply intelligent tools that enable data indexing, search and discovery across data types. Application independence and lifecycle management are keys to achieving a content cloud, which then can be used to provide services such as archiving and content-as-a-service. When content is untethered from the application that created it, data is easier to find, share and repurpose and consequently more valuable. The lifespan of some data can be 30 years or more, while the applications that created the data may only exist for a few years; therefore, it is critical to free the data from the underlying applications and media to enable fluid content with unencumbered, appropriate access and management. The recent acquisition of BlueArc provides a key link between infrastructure cloud and content cloud with its expertise in file-based virtualization, built-in intelligent tiering and automated data movement capabilities for unstructured data. This acquisition and tight integration with the Hitachi file, content and block portfolio enables customers to gain control of their unstructured data with seamless access, search, retention, consolidation and archiving capabilities.

Information Cloud: Facilitates Fast, Sophisticated Insight
Expanding beyond content cloud, Hitachi Data Systems is developing technology through its acquisition of ParaScale in August 2010 that will help create an information cloud where information analytics tools and processes can be integrated with the underlining infrastructure. Replicating and recombining previously siloed structured and unstructured data, then applying intelligent analytics will enable organizations to extract and gain increasingly more value from their information. The ParaScale technology serves as a key element of information cloud by providing a massive scale-out file system that can store and process both structured and unstructured data in parallel and at scale. It offers extremely fast data ingest and integrated data movement and search to effectively serve the needs of big data analytics. Hitachi Data Systems will enable information cloud by leveraging the ParaScale technology in addition to Hitachi Virtual Storage Platform (VSP), high-performance network attached storage (NAS) from BlueArc and other existing products as well as products in development. An information cloud will connect data sets, reveal patterns across them and bring to surface actionable information and new insights to business users, which can be used to help solve the world’s most pressing challenges in the fields of health and life sciences, energy research, social infrastructure and more.

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About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

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