Hitachi Data Systems Ranks #1 in Hong Kong Enterprise Storage Market

Innovative, Effective and Practical Solutions Accelerate Customers’ Business Transformations

Hong Kong – August 01, 2017 – Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), topped in the high-end segment of the overall enterprise external storage market in Hong Kong during 2016 according to a new report from International Data Corporation (IDC) . Despite a year-on-year (YoY) fall in total market revenues, HDS made significant gains in market share to take over as Hong Kong’s #1 high-end storage vendor.

The HDS strategy of bringing enterprise features to midrange storage is paying dividends with a rapidly increasing number of Hong Kong customers enjoying the benefits. This helped HDS grow at a phenomenal rate of 90.4% YoY in the midrange storage segment in Hong Kong for FY16 and continue building momentum to challenge the market leader.

“Digital transformation puts data at the center of business strategy and makes IT a key element of success, but it also puts pressures on enterprises to modernize IT processes, systems and skillsets. HDS committed to provide customer-centric solutions that simplify and accelerate their data-centric modernization efforts,” said Andrew Sampson, general manager, Hong Kong and Macau, Hitachi Data Systems.

With businesses under tremendous pressure to leverage their data to remain competitive, understanding customer needs and aligning solutions within a dynamic environment is the top priority for HDS. For example, in early June, HDS defined the next generation of hyperconverged solutions that specifically fit Hong Kong market requirements. At the same time, HDS is expanding technology and services beyond infrastructure to include an innovative range of digital business applications.

In the digital era, mobile, social and IoT applications are generating explosive growth in data to be stored and analyzed, whether it’s in the cloud or within the data center. HDS is -- leveraging Hitachi’s rich industrial heritage, extensive proficiencies in operational technology and decades of experience in developing advanced information technologies to deliver unique technologies and capabilities. These help customers extract actionable insights from IoT and fully capitalize on the benefits of digitalization, driving a variety of solutions in data analytics, digital workplace, digital banking and Social Innovation to cater to different business needs.

“Digital transformation is the catalyst that promotes new types of innovation and creativity, improves customer experience and drives new business processes and business models. HDS is invests heavily in innovation to create effective and practical solutions that accelerate business transformation, helping enterprises successfully address the challenges of the digital era,” said Sampson.

About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help global organizations open new revenue streams, increase efficiencies, improve customer experience and ensure rapid time to market in the digital age. Only Hitachi Data Systems powers the digital enterprise by integrating the best information technology and operational technology from across the Hitachi family of companies. We combine this experience with Hitachi expertise in the internet of things to deliver the exceptional insights business and society need to transform and thrive. Visit us at http://www.hds.com/en-hk/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges. The company's consolidated revenues for fiscal 2016 (ended March 31, 2017) totaled 9,162.2 billion yen ($81.8 billion). The Hitachi Group is a global leader in the Social Innovation Business, and it has approximately 304,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

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