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Press Release

May 15, 2012

Hitachi Data Systems Redefines Unified Storage

Hitachi Unified Storageis First to Consolidate and Centrally Manage Block, File and Object Data on a Single Platform
Single Unified Management Framework Extends throughout HDS Portfolio

HONG KONG. — May 15, 2012—Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today redefined unified storage with the new Hitachi Unified Storage (HUS) and single management framework. HUS stores multiple data types with more flexibility and more balanced scalability than any other midrange solution. It helps customers manage their critical business applications and meet their growth requirements without compromising performance, scalability or cost efficiency.In addition, Hitachi Data Systems is announcing today that its entire hardware product portfolio, including the new HUS, will be supported by Hitachi Command Suite management software. As the first enterprise-class vendor to provide a single software management platform for all of its products, Hitachi Data Systems is helping its customers further reduce costs and complexity throughout the data center.

According to Andrew Sampson, General Manager, Hong Kong and Macau, Hitachi Data Systems, “The roots of current unified storage products on the market today are based on the needs of smaller organizations that did not have the storage volumes, IT resources or budgets to acquire and manage separate platforms for block and file data. The traditional definition for unified management has focused on managing file and block on these general-purpose lower-end storage platforms. This all changes today as we bring to market the first enterprise-class unified storage solution. Hitachi Unified Storage helps organizations meet application availability and performance requirements with lower investment. Customers can deploy storage for all data types and easily grow to meet expanding requirements, while still meeting service level objectives for critical business applications.”

"IT organizations in mid-sized and large enterprises are struggling with a deluge of data and increasingly diverse data management needs. They require storage solutions that meet their growth requirements while simplifying operations, reducing the total cost structure, and quickly adapting to changing business needs," said Richard Villars, vice president, Information and Cloud research, IDC. “Hitachi Unified Storage provides enterprises with a single foundation for efficiently managing block, file and object data without making trade-offs in performance, scalability or capacity utilization.”

Unified Without Compromise: Strength across File, Block and Object
Hitachi Unified Storage consistently and efficiently provisions, tiers, migrates and protects all data, regardless of type, throughout its lifecycle.HUS further saves costs with data efficiency capabilities such as thin provisioning and automatic tiering. Built-in automation optimizes performance and makes it predictable to assure customers that they will get the most out of their investment. Intuitive and easy-to-use software that comes with each system has been designed to simplify even the most complex environments.

Hitachi Unified Storage supports object data through a unique object-based file system that intelligently adds metadata for each file and enables automated tiering and migration, fast file snapshots and clones, faster replication over WAN,and fast data searches. Additionally, Hitachi Unified Storage supports Hitachi Content Platform (HCP) for a true object store with custom metadata and providesregulatory compliance. Unlike alternative systems, HCP can share HUS capacity with file and block applications from the same storage pool. Combined, this solution is far more space efficient and cost effectivefor customers than separate and siloedobject store implementations.

HUS has the most balanced scalability in the industry. Unlike other solutions that scale only in capacity, HUS alsoscales by predictable performance, replicated data, block volume size and file system size.The benefit for customers is that the HUS platform will have a longer service life than competing products and be a better investment.

HUS is the fastest midrange storage system available today for block and file data access, enabling organizations to achieve performance goals at the lowest possible price. High-end storage functionality, such as page-based auto-tiering, is available with HUS to facilitate automated placement of data for the highest performance at the lowest cost.

The new Hitachi Application Protector, also introduced today, is an application-aware, snapshot-based data protection,backup and recovery software suite for Microsoft Exchange, SQL Server and SharePoint environments. Integrated with Hitachi Unified Storage, Hitachi Application Protector lets administrators for each of these applications protect their data sets using familiar interfaces such as Microsoft Management Console. Application administrators can initiate backup and recovery jobs, andmore easily meet service level objectives for critical business applications.

Unified Redefined: Hitachi Command Suite Now Manages Entire Integrated HDS Portfolio
The HDS strategy for unified management is to abstract the complexities of the underlying storage environment to create a service-oriented model in which organizations manage storage as a service to their consumers, regardless of the nuances of the underlying physical devices that serve up the storage. This strategy requires a fullyunified approach, which is provided only by HDS.

Hitachi Command Suite software is a unified management framework for advanced data and storage management that improves operations, provisioning, performance and resilience for Hitachi block, file and unified storage environments. By enabling efficient management practices across all Hitachi storage systems, HDS lets organizations effectively manage their IT infrastructures with limited staff resources while building a sustainable foundation for future growth. HDS unified management includes:

  • Unified management across all storage models: Block ( e.g. Hitachi Virtual Storage Platform), file (Hitachi NAS Platform, Hitachi Unified Storage), content (Hitachi Content Platform), and specialized appliances (Hitachi Data Ingestor)
  • Unified management and control across all tiers of storage in the HDS storage portfoli Enterprise and midrange systems, along with externally virtualized heterogeneous storage environments
  • Unified management across functions: Encompasses all the management tools needed to configure, analyze, mobilize and protect data; includes a unified business intelligence layer that adds the critical functions needed to become more service-centric

New Unified Features and Customer Benefits
Built on a heritage of market-leading innovation, Hitachi Unified Storage provides organizations with a reliable, dynamic and open architecture that lets them meet their service level objectives more efficiently, save costs and protect their long-term investments.HUS is supported by a proven services organization and a network of partners to help reduce operational and capital costs.HUS also simplifies virtualized application management and deployment for both block and file requirements, including Microsoft SQL Server, Microsoft Office SharePoint Server and Microsoft Exchange Server, VMware View (VDI), and Oracle databases. Features and benefits include:

Manage Data Growth

  • Scale system capacity to nearly 3PB without affecting performance.
  • Automatically correct performance issues and provision more quickly with dynamicvirtual controllers.
  • Use Hitachi Dynamic Provisioning to pool and grow file and block storage for maximum flexibility without capacity limitations.
  • Leverage 256TB file systems and a single name space to reduce administrative effort.

Meet Service Level Agreements (SLAs)

  • Meet SLAs with 99.999% data availability and advanced management tools.
  • Manage storage from an application management portal.
  • Perform system maintenance without interrupting host I/Os.

Reduce Downtime and Business Risk

  • Dynamically manage replication and backup.
  • Remotely replicate all capacity across systems and locations.
  • Utilize crash consistent snapshots for application-aware backup and recovery.

Supporting Partner Quotes

  • Ingram Micro (China) Limited: “Ingram Micro believes that businesses of all sizes have four main challenges in managing their data: dealing with growth, managing costs, handling complexity, and meeting service level objectives. Hitachi Unified Storage (HUS) is a solution which can tackle all these challenges: it is designed to save costs with data efficiency capabilities that include thin provisioning and automatic tiering. With built in automation that optimizes performance, users can be assured that they will get the most out of their investment. With HUS, Ingram Micro can enable customers to achieve the full potential of their storage systems,” - Dirk Doets, Senior Managing Director.
  • ACW Distribution (HK) Limited: “ACW has been working closely with Hitachi Data Systems to respond to today’s unstructured data challenges. The new Hitachi Unified Storage (HUS) redefined unified storage to help businesses meet their growth requirements with a platform that stores multiple data types without compromise. We are also impressed that HUS can be managed from a single interface for optimal management efficiencies. It eases the pain of data growth. With this innovation, we are committed to bring HUS to our customers and enable them for a new level of performance, usability and scalability.” - Andy Lau, Managing Director.

Future Information Cloud Strategy Milestones
Today’s announcement represents a major milestone in the ongoing commitment of Hitachi Data Systems to transform data centers into information clouds where access to blocks, files and objects is seamless and resides in a fluid and virtualized environment.Later this year, Hitachi Data Systems will make a series of announcements that will further advance its information cloud strategy. HDS will continue to expand its unified storage offering, which will include a new product coming later this year that will redefine the capabilities available to medium and large enterprise customers. HDS intends to introduce the new Hitachi NAS Platform F series of products within its file portfolio this year to help customers manage the growth of their unstructured data in the low tier of the market. As part of its ongoing effort to help customers further optimize their storage capacity and better manage large and ever increasing amounts of data, Hitachi Data Systems also plans to introduce a purpose built backup appliance later this year. This appliance will be based on deduplication IP developed by Hitachi Data Systems that enables faster, more reliable and more cost-effective data protection.

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About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,400 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at