Press Release

December 12, 2012

Hitachi Data Systems CTO Reveals Top 10 IT Industry Trends for 2013

Bangalore, India - December 12, 2012 - Hitachi Data Systems vice president and Chief Technology Officer, Hu Yoshida, reveals his predictions for the top 10 IT industry trends for 2013. The explosive growth of data will continue to be the biggest concern for the IT industry in the coming year as big data begins to take center stage, creating challenges and opportunities to the industry.

Yoshida publishes his forecasts and insights on key trends at the end of every year. His predictions for 2013 span a wide range from IT consumption models and cost structures to advancements in flash technology and converged infrastructure solutions. His views not only address pressing challenges that organizations face, but also offer insight on how to turn big data into valuable intelligence to support business growth.

Attached is the full list of Yoshida’s 2013 IT industry predictions. For more details on Yoshida’s insights, please visit:

About Hitachi Data Systems
Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With approximately 5,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Appendix: Full Report

Top 10 IT Industry Trends for 2013 Hitachi Data Systems

Moving to 2013, big data will continue to be the primary concern for the IT industry. For example, exabytes will enter into planning discussions and petabytes will be the new norm for large data stores. A lot of attention will be focused on secondary data that is generated for copies and backups. The total cost of ownership (TCO) for storage will go through a major change as operational costs come down and capital costs begin to creep up.

New trends will emerge to provide challenges and opportunities to business in 2013. IT professionals will have to tackle these challenges with budget and time constraints. At the same time they will have to extract business value from big data to support growth and development.

To offer some guidance, Hu Yoshida, vice president and Chief Technology Officer of Hitachi Data Systems, recently announced his top 10 IT industry trends for 2013:

  • Dramatic Changes in OPEX and CAPEX: Over the past 10 years the total cost of storage has been increasing by about 7 percent a year. The increase has been mainly due to operational costs (OPEX), while the cost of hardware (CAPEX) has been relatively flat. CAPEX will trend upwards in 2013 and become a greater share of total cost of ownership because of the increase of functionality in hardware and the demand for storage capacity.
  • New Consumption Models: Instead of buying all their storage today and spreading CAPEX over the next 4 to 5 years, organizations will buy what they need when they need it. To do this, organizations need to leverage technologies and capabilities like dynamic storage provisioning, virtualization and nondisruptive data migration. Storage vendors may also provide managed services for organizations to help them convert CAPEX to OPEX.
  • Managing the Explosion of Data Replication: Replication multiplies data growth and backups are the biggest driver of data replication. Object stores will help solve the issue by reducing the need to back up and replicate unchanged data.
  • The Emergence of Enterprise Flash Controllers: The use of high-performance flash solid state drives (SSDs) in the enterprise has been slow due to their high price and limited durability compared to hard disk drives. 2013 will see the introduction of flash controllers with advanced processors that are built specifically for enterprise storage systems and increase the durability, performance and capacity of flash memory.
  • New Requirements for Entry Enterprise Storage Systems: The increasing use of hypervisors like VMware and applications such as VDI have changed the requirements for midrange storage systems. The gap between enterprise and midrange storage architectures is narrowing as the industry begins to demand entry enterprise storage systems. These systems can scale up with increasing workloads by adding more processors, ports and cache and still offer a midrange price point.
  • The Need for Object-Based File Systems: The growth of unstructured data will require larger, more scalable file systems. Standard file systems will need to be replaced by object-based file systems to meet this growing demand. Managing file system data and metadata as objects enables fast file system restores, allows high-performance file access, and provides automated file tiering.
  • Accelerating Use of Content Platforms for Data Archives and Data Sharing: Storage virtualization enables applications to share storage resources; however, the application data remains locked in separate silos. In 2013, the use of content platforms for data archives and data sharing will accelerate as users try to correlate information from different applications.
  • Hardware Assist Controllers to Satisfy Increasingly Complex Workloads: Storage controllers will be equipped with advanced processors and hardware assist ASICs to address increasingly complex workloads and higher throughput.
  • Creating a Secure Platform for the Adoption of Mobile Devices: Adoption of mobile devices increases productivity and innovation, but it also creates a nightmare for corporate data centers. 2013 will see the emergence of secure platforms for data sharing that minimize the security threat of mobile devices and further increase the productivity of mobile workers.
  • More Tightly Integrated Converged Solutions: Certified, pre-configured and pre-tested converged infrastructure solutions are gaining traction. In 2013, we will see the growing acceptance of unified compute platforms where the management and orchestration of server, storage, and network resources will be done through a single pane of glass.

Hu Yoshida defines the technical direction for Hitachi Data Systems and leads the company’s effort to align IT strategy with business requirements. He is well connected and well known within the IT industry and is a sought-after keynote speaker and is widely followed on Twitter (@HuYoshida). His blog is influential within the storage industry. To stay current with IT issues and trends, Yoshida travels extensively to meet in person with customers and partners.

As a renowned thought leader, Yoshida has authored several papers on storage area networks, Fibre Channel, multi-protocol SANs and storage virtualization technologies. He has served on the advisory boards of several technology companies and is currently chair of the Scientific Advisory Board for the Data Storage Institute of the government of Singapore.

Yoshida publishes his forecasts and insights on key trends at the beginning of every year. His annual predictions have earned widespread respect in the industry. For details, please visit:

Press Contacts:
Hitachi Data Systems
Sushma Deshpande
011-6604 3919

The PRactice
Rinny Eapen