Press Release

January 18, 2018

87% of Asia Pacific Companies Believe the Internet of Things Is Important to the Future of Their Business, Says New Study

Enterprises Across the Region Are Embracing IoT as Important Emerging Technology

India – January 18, 2018 The internet of things (IoT) is heralded as a foundational technology for breakthroughs in artificial intelligence, robotics and other potentially broadly applicable advances. But for frontline decision makers – the executives charged with implementing IoT in their company – it can sometimes feel impossible to separate facts from hype. It can be even more daunting to discern the practical steps required to get started with IoT in their business.

To better understand the current state of IoT, Forbes Insights partnered with Hitachi Vantara to survey more than 500 senior executives around the world, including 220 in Asia Pacific who are leading IoT initiatives within their companies. A new report, “The Internet of Things: From Theory to Reality – How Companies Are Leveraging IoT to Move Their Businesses Forward,” sponsored by Hitachi Vantara, highlights the key findings from this research and addresses the following issues:

  • Is IoT still an aspiration or is it becoming an operational reality?
  • How is IoT being used within companies?
  • What does IoT implementation look like at this early stage?
  • Are there companies that are more advanced with using these technologies?
  • What are some of the implementation lessons learned?
  • What are the practical steps companies can take as they begin their own IoT journey?

“Across the Asia Pacific region, it is clear that executives see the value in IoT initiatives,” said Bruce Rogers, chief insights officer at Forbes Media. “With 70% stating that they see IoT as either important or very important to their business, it is fast becoming a competitive differentiator that will affect almost every industry.”

Key findings for Asia Pacific:

  • IoT impacts business: 70% of companies in the region believe IoT is important or very important to their current business, and 87% believe IoT will be important to the future of their business.
  • IoT is one of the most important emerging technologies: Of all emerging technologies, executives in Asia Pacific believe IoT, Artificial Intelligence (AI) and Robotics will be the most important.
  • Companies in the region are embracing IoT: 72% of respondents say their company has significant or pilot IoT programs in operation, and 11% say that IoT programs are already a major contributor to their business.
    • Implementing IoT-based solutions can be challenging: When building out IoT capabilities, companies say their greatest challenges are:
      • Keeping IoT secure (31%)
      • Cross-department cooperation (31%)
      • Availability of skilled staff (31%)
      • Inability to present a compelling return on investment (30%)
      • Integration of disparate data (28%)
    • Best practices to implementing IoT-based solutions: By examining companies with IoT initiatives that are meeting or exceeding expectations, we’ve identified a few practices they follow to ensure success:
      • IoT efforts are typically championed by the CTO (40%) and CIO (32%)
      • 42% include external vendors on their IoT planning team
      • 82% use a third-party platform as the basis for their IoT operations
  • In Asia Pacific, companies are already seeing the benefit of IoT: 76% are operating IoT programs that generate revenue while 60% agree that IoT programs are generating data that is very useful to their business. As a result, 88% expect to see increases in their IoT budgets over the coming fiscal year.

“The findings of Forbes Insights’ survey clearly demonstrate the impact that IoT is already having on businesses across the APAC region. We are encouraged to see that a majority of businesses already view IoT as key to their future success,” said Daniel Chong, senior vice president of Asia Pacific at Hitachi Vantara. “What business organizations around the world share in common is the need to secure top-down support for their IoT initiatives at the outset and find a trusted innovation partner that helps them achieve their desired business outcomes.”

About this research
The data in this report is derived from a 2017 Forbes Insights survey of 502 executives who identified themselves as responsible for, or familiar with, the IoT activities of their companies. Respondents were based in Europe, the Americas and Asia Pacific, and represented a range of industries, with not one comprising more than 25% of the total. All respondents were director level or above and came from companies with 500 employees or more. Forbes Insights also conducted interviews with several senior executives to add context to the findings.

About Forbes Insights
Forbes Insights is the strategic research and thought leadership practice of Forbes Media, a global media, branding and technology company whose combined platforms reach nearly 94 million business decision makers worldwide on a monthly basis. By leveraging proprietary databases of senior-level executives in the Forbes community, Forbes Insights conducts research on a wide range of topics to position brands as thought leaders and drive stakeholder engagement. Research findings are delivered through a variety of digital, print and live executions, and amplified across Forbes' social and media platforms.

About Hitachi Vantara
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers' experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at

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Eunice Lam

Forbes Insights
Laura Daunis

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