Challenge: Empower Fortune 500 marketers to connect with their customers through data-driven experiences.
Solution: Pentaho Business Analytics embedded into Teradata's enterprise platform.
Architected embedded solution with cloud and self-service capabilities.
Provided custom reporting and visualization capabilities.
Enabled data-driven marketing.
Delivered big data and NoSQL support with multitenancy and security.
Offered flexibility with embedded business model, low total cost of ownership.
Teradata, a global leader in data warehouse solutions and data analytics, serves Fortune 500 companies.
The Challenge: Connect Companies With Customers Using Data-Driven Experiences
As a global leader in data analytics with a rapidly growing product portfolio and product capabilities, Teradata wanted to empower Fortune 500 marketers to connect with their customers through data-driven experiences. To accomplish this, they needed to embed a big data analytics solution within their Marketing Performance Management Platform.
We gained highly extensible, flexible products and capabilities that help achieve our goals.
– David Perona, Chief Analytics Officer, Teradata
The Solution: Pentaho Business Analytics Embedded Into Teradata's Platform
To help Fortune 500 marketers connect with their customers through data-driven experiences, Pentaho Business Analytics was embedded within the Teradata enterprise platform. The enterprise-class solution provided reporting, dashboards, mobile support and data integration. Pentaho’s professional services team was also used for deployment assurance and to achieve rapid time to market.
The Outcome: Embedded Marketing Solution With Cloud and Self-Service
To help Teradata overcome its challenges, Pentaho architected an embedded marketing solution with cloud and self-service capabilities. The solution included custom reporting and visualization capabilities that enabled nontechnical users to achieve data-driven marketing. The solution also provided big data and NoSQL support with multitenancy and security, as well as flexibility and a low total cost of ownership.