The world of storage is changing. High performance applications like databases, typically structured data, will require flash storage whereas File Services and new Cloud applications will need low cost, scalable object storage solutions. Sharing data today is more than just file shares. Accessing data any time, from any location, on any device is the new mantra requiring high availability of data in an Always-On IT infrastructure. Smart data management and data protection will need to be simplified, automated and integrated to drive down costs while optimising the value of data to meet the new demands of the changing world of storage.