Hitachi Vantara Named a Leader in IDC MarketScape on Object Storage for the Third Consecutive Time

Santa Clara, Calif. – July 2, 2018 – Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced it has been placed in the Leaders category of the International Data Corporation (IDC) MarketScape: Worldwide Object-based Storage 2018 Vendor Assessment (DOC # US42665518, June 2018) based on its Hitachi Content Platform solution.

In developing the MarketScape research, IDC analysts evaluated 13 leading object-based storage vendors based on a comprehensive framework and a set of parameters that gauge the success of a supplier in delivering an object-based storage solution in the market.

According to the IDC MarketScape report, "Hitachi Vantara's biggest strength lies in the company's vision to remain aligned to market needs through its tightly integrated product portfolio and ecosystem of technology and channel partners. The company remains committed to the HCP portfolio with an aim to double down on the content business through financial funding and hiring skilled engineering and sales staff. Hitachi Vantara has made strides in aligning its HCP portfolio to address new workloads such as data analytics on structured and unstructured data and media streaming across verticals."

The report states, "The HCP portfolio offering gives users the ability and ecosystem to manage content-centric applications and next generation workloads," driving the company goal of "enabling customers to own and control their data across storage platforms and public clouds, with granular management capabilities in a portfolio of competitive products."

"Hitachi Vantara's HCP portfolio is in a strong position in the object-based storage market," said Amita Potnis, research manager, file and object-based storage systems at IDC. "With a wide range of technology partners supporting traditional and next generation use cases around big data analytics, internet of things (IoT), and enterprise file sync and share, Hitachi Content Portfolio (HCP) has supported many must-have features that are crucial for meeting customer needs. HCP continues to address new workloads with its sustainable and growing portfolio, proving they are a leader in this space."

The Hitachi Content Platform portfolio supports advanced data protection techniques such as erasure coding, replication and all RAID levels to support both performance and dense capacity-driven workloads, as well as replicating before tiering. Hitachi Vantara supports high performance workloads on HCP by populating its performance nodes (G-nodes) entirely with solid state disks (SSDs), which has led to a successful experience for customers with high-performance object storage requirements.

As with the two preceding reports (IDC MarketScape: Worldwide Object-Based Storage Vendor Assessments for 2016 and 2014), the placement of Hitachi Vantara in the Leaders category underscores the success of a strong, sustainable and integrated portfolio, acting as an influential catalyst for digital transformation.

"Object storage solutions are in high demand because they leverage rich metadata services to tackle some of the biggest data management challenges facing enterprises today such as storage tiering, data protection, hybrid- and multicloud data management, and global information governance," said John Magee, vice president of product and solutions marketing at Hitachi Vantara. "Being placed in the Leader category of IDC's Object Storage MarketScape report for the third consecutive time is further validation that the Hitachi Content Platform continues to provide market-leading solutions that enable customers to modernize the way they store, protect, and access their data."

To download the IDC MarketScape: Worldwide Object-Based Storage 2018 Vendor Assessment, click here.

According to Worldwide File- and Object-Based Storage Forecast, 2017–2021 (IDC #US42280717, September 2017), object-based storage capacity is expected to grow at a CAGR of 34.2% for 2017– 2021, reaching 333.1EB in 2021.

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About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

About Hitachi Content Platform Portfolio
The Hitachi Content Platform portfolio is the only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and analytics to create a tightly integrated, simple and smart cloud storage solution. HCP provides massive scale, multiple storage tiers, powerful security, cloud capabilities, multitenancy and configurable attributes for each tenant, all backed by legendary Hitachi reliability. Designed to preserve data for long durations, HCP carries built-in data protection mechanisms and is designed to fluently evolve as storage technologies change. Furthermore, HCP is able to address a wide range of challenges through a thriving community of third-party software partners as well as traditional and cloud storage protocols. HCP eliminates the need to maintain separate systems for each workload and bridges the gap between traditional, mode-1 applications and modern, mode-2 operations. Customers enjoy faster time to value and service providers accelerate time to market by eliminating the hassles of do-it-yourself integration.

About Hitachi Vantara
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers' experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at www.HitachiVantara.com.

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About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges, combining its operational technology, information technology, and products/systems. The company's consolidated revenues for fiscal 2017 (ended March 31, 2018) totaled 9,368.6 billion yen ($88.4 billion). The Hitachi Group is an innovation partner for the IoT era, and it has approximately 307,000 employees worldwide. Through collaborative creation with customers, Hitachi is deploying Social Innovation Business using digital technologies in a broad range of sectors, including Power/Energy, Industry/Distribution/Water, Urban Development, and Finance/Social Infrastructure/Healthcare. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

COMPANY CONTACT
Esther Costa
Hitachi Vantara
esther.costa1@hitachivantara.com
408 802 9159

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