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Identifies Mobile, Cloud Apps, Fast-Growing Developer Community Among Top Trends Driving Big Data Analytics Growth

September 5, 2012, San Francisco — Delivering the future of business analytics, Pentaho Corporation today announced that it has identified five top trends driving big data analytics following a record 340% increase in big data sales for Q2 over Q1 2012. After completing a detailed analysis of Q2 big data sales, it emerged that more than 70% of new Pentaho customers in the quarter are deploying on Hadoop, with the remaining new customers split evenly between NoSQL databases (MongoDB and Cassandra) and analytic databases (primarily Greenplum and Vertica).

Top big data analytics drivers include:
1. Developer community driving adoption: Big data is entering organizations because of key business drivers, while technical developer resources are the people designing, developing and deploying these applications. In recognition of these developers, Pentaho contributed key big data technologies to open source under the Apache License. The purpose was to help foster adoption of big data analytics, speed up innovation and development of these technologies, and work more closely with communities from existing open source big data technologies like Hadoop and NoSQL databases. With tighter integration between the core big data open source projects, more and more IT organizations, business analysts, data scientists and software developers turned to Pentaho – downloads for its big data technology has totaled more than 65,000 over the last few months.

2. New big data use cases: Big Data analytics is being applied across a growing spectrum of large and small organizations spanning digital media, mobile apps, gaming, healthcare, security, finance and government sectors. Compelling use cases from Q2 include customer behavior analytics, lead conversion analytics, security threat pattern analytics, social media marketing analytics, supply chain optimization and more. Read big data success stories from Pentaho customers BeachMint, Shareable Ink, TravelTainment, Travian Games and more.

3. New tools are making big data more accessible:Although initially, the complexity of big data technology was an obstacle for many companies, the growth of tools that simplify complex scripting, programming and integration jobs is making it more accessible to a wider audience of non-developers. For example, Pentaho’s visual design studio creates MapReduce jobs without coding and provides a high-performance engine to execute them in-Hadoop across the cluster leading to observed customer performance gains of as much as 15x for development and 17x for job execution compared to traditional manual coding methods.

4. Device mobility and cloud apps driving demand: Withmore and more business applications now available as software-as-a-service and accessible on a range of mobile devices, people who work in the field, such as salespeople and health care professionals are starting to expect these platforms to host advanced analytics applications.

5. Expanding Hadoop ecosystem: More software, hardware and services are emerging on the big data scene every day. According to the recent IDC report “Worldwide Hadoop-MapReduce Ecosystem Software 2012–2016 Forecast (doc #234294, May 2012)” in 2011, the Hadoop ecosystem generated revenues of around $77 million and it projects a compound growth rate (CAGR) of 60 percent over the coming years to reach revenues of $812 million by 2016. IDC further estimates in its’ Worldwide Big Data Technology and Services 2012-2015 Forecast, doc #233485, March 2012 that the total industry revenue for big data will reach nearly $17 billion by 2015, growing at a rate of about seven times faster than the overall IT market.

Quotes and Resources
“Because Pentaho combines power with flexibility, and is easy to embed, it’s a natural fit with Opera Solutions’ Vektor™ Big Data analytics processing platform,” said Armando Escalante, chief operating officer at Opera Solutions, LLC, a leading global big data predictive analytics company. “Additionally, Pentaho’s capabilities enhance our ability to very rapidly develop applications that transform algorithms into ‘directed actions’ that can dramatically improve the quality of front-line employees’ decisions and drive new levels of productivity.”

“We’ve been doing big data analytics for years and it shows with the success of our customers, partners and communities,” said Richard Daley, co-founder and chief strategy officer, Pentaho Corporation. “One of the most satisfying aspects of what we’re doing is how our users are changing the way they do business by leveraging big data in ways never possible before and doing so in an affordable way.”

About Pentaho, a Hitachi Group company
Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho’s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho’s mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Pentaho has over 15,000 product deployments and 1,500 commercial customers today including ABN-AMRO Clearing, BT, EMC, NASDAQ and Sears Holdings Corporation. For more information visit www.pentaho.com.

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