Is Your Digital Transformation Stalled or Soaring? The State of Digital Maturity.
This white paper investigates the state of play of digital transformation to uncover areas of where companies are strong, such as the focus on digital transformation as a strategic and investment priority and the importance of letting business outcomes drive the transformation. At the same time, there are still stumbling blocks that need to be removed. While data and analytics is considered an area of success, for too many companies the insights derived from it have not yet produced a vastly improved customer experience. Meanwhile, companies are also finding it hard to strike the right balance between technology and people as they tend to approach digital transformation with a siloed mind-set.