Data analytics is the science of analyzing raw data in order to draw conclusions about the information they contain, to uncover patterns, and extract valuable insights from it. Many data analytics techniques and processes have been automated using computer algorithms to prepare raw data for human consumption.
Depending on the workflow stage and data analysis requirements, there are four main kinds of analytics – Descriptive, Diagnostic, Predictive and Prescriptive.
Technically, data analysis is a process of cleansing, prepping, transforming, modeling and processing data with the goal of discovering meaningful information, making informed conclusions and supporting decision-making.