This video shows the power of combining both network and non-network (Twitter) data to improve service optimization in real time. The demo shows a hypothetical scenario in which large number of active mobile users gather for an unplanned event causing the mobile network to become congested resulting in degraded video quality. However, by applying real time analytics combining Twitter data and geospatial analysis, the mobile network is able to ‘learn’ of the pending impact ahead of time and adjust its performance to the benefit of its premium video users.