Hitachi Data Systems Unveils Industry’s First Integrated File Sync and Share for the Enterprise

HDS Brings Enterprise Security to the Mobile Workforce;

New HDS Cloud Solutions Reduce TCO by 60% and Backup Space Needed by 30%

SYDNEY — May 22, 2013 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today unveiled new solutions that allow enterprises to adopt cloud computing more readily, enable their mobile workforce more securely and reliably, and provide a better IT experience to their end users. The Hitachi Data Systems family of cloud services and solutions offer new options to help manage the multiple demands of IT. These demands include explosive growth of unstructured data, user expectations to access information from anywhere, and the requirement to ensure security, simplicity and protection of all data wherever it lives. With today’s new HDS offerings, customers can achieve the cost and flexibility benefits of the cloud by reducing capex and opex:

• Hitachi Content Platform Anywhere: The industry’s first integrated file sync and share solution that is built, sold and supported for the enterprise entirely by a single vendor. It brings secure mobility to the enterprise – it lets users access data and collaborate on any device, from any location at any time and easily share files. And IT keeps the data within its control, security and compliance practices, unlike consumer-grade file sharing services which have struggled to gain the confidence of enterprise IT groups. HCP Anywhere is built expressly for the enterprise and jumps ahead of industry alternatives in ease of implementation and control of important, but rarely discussed issues of encryption, key ownership and terms of service.
• New version of Hitachi Content Platform (HCP): One seamless cloud storage platform for data protection, enterprise mobility and content cloud, it features the most advanced metadata management in the market and sets a foundation for big data and analytics.
  • Reduce TCO by 60%.
  • Reduce space needed for backups by 30%.
  • Create a 2 year deferral on new storage purchases.
  • Enable 5 times more terabytes managed per administrator.
  • Garvan Institute of Medical Research: “At the Garvan Institute we focus on understanding the role of genes as well as molecular and cellular processes in health and disease. Secure collaboration on large data sets is critical for developing future cures. We’re excited to explore the productivity and innovation benefits that HCP Anywhere can bring to our researchers by extending our information infrastructure directly to mobile devices such as laptops, tablets and even smart phones to deliver pioneering research into some of the most widespread diseases affecting our society today.” - Dr Warren Kaplan, Bioinformatics specialist, Centre for Clinical Genomics
  • ASG: “In the next five years there will be two types of CIOs – those who have embraced content management solutions and implemented them today and those who are looking for a new job. The sound of a successful content management solution with Hitachi Content Platform is silence. The sound of not using HCP or another content management solution is that of a backup tape breaking. HCP Anywhere will drive the adoption of archive solutions as it is the cumulative effect of users’ habits that drive data management. HCP will be the logical storage solution for the influx of human-created data.” – Dustin Smith, regional CTO
  • Kremsmüller Industrieanlagenbau KG: “HCP has always been extremely reliable, with first class backup, replication, performance and availability. The new metadata capabilities in HCP will help us better manage file data overall, give us some built in query capabilities for day-to-day use, and prepare us for more advanced analytics down the road.” – Erich Zeindlhofer, IT manager

“Though consumer file sync and share options have been available for some time, options for the enterprise are still emerging,” said Terri McClure, senior analyst, ESG. “With this new cloud package, HDS is leveraging its enterprise solution provider strengths at the core and has done a nice job providing a consumer-like experience at the edge. Its new HCP Anywhere application and platform should be particularly appealing to security-conscious end users who need to lock down access to business data and leverage additional cloud capabilities and support to satisfy end user requirements for data access across multiple devices. HDS already has a reputation of trust with this customer base and the economics for its file sync and share are very compelling. With all the back-end integration, self-service and controls HDS offers today and plans to add, HDS appears to be bringing a serious enterprise sync and share solution to market.”

“Our unique approach to cloud allows our customers to choose the best possible solutions to address their needs, at their own pace, and in a way that makes sense for their business,” said Adrian De Luca, Chief Technology Officer, Australia and New Zealand at Hitachi Data Systems. “Our cloud portfolio does more than just solve the challenges customers face today – it sets them up for what is coming next. Trends like big data, bring your own device, next-generation file services, secure clouds, distributed IT, and metadata-driven automation, management and analytics are quickly becoming pervasive. The products and services we are announcing today allow enterprise organisations to use cloud and file sharing in ways that were never before possible. It is with these new offerings that customers can further innovate with information as the IT industry continues to evolve.”

HDS delivers secure, flexible, scalable and easy-to-manage private, hybrid and public cloud infrastructures that enable businesses to lower total cost of ownership, meet service level agreements, and improve operational efficiency. At the heart of HDS cloud solutions are a set of proven, cloud-enabled platforms that support the unified, virtualised and distributed environments common in organisations today. Together, HDS cloud solutions based on HCP enable organizations to experience some of these benefits:

Customer and Partner Supporting Quotes

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About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,000 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. Fiscal 2012 (ended March 31, 2013) consolidated revenues totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Appendix: Facts about the New Solutions Announced Today

HCP Anywhere: Bring Enterprise to the Mobile Workforce

HCP Anywhere is the industry’s first fully integrated, on-premises solution for safe, secure file sharing and synchronisation. HCP Anywhere is enterprise- and Internet-ready. Simply put, HCP Anywhere makes it possible for employees to access any data, from anywhere, at anytime on any device. But it also gives data control back to the business by ensuring that end-to-end file sharing solutions are deployed safely, securely, and with corporate oversight.

HCP Anywhere is extremely easy to set up, deploy and manage for IT as well as users. No end user training is required and a self-service portal is provided. It works with existing IT practices and processes and no backups are needed. End users can download the HCP Anywhere client app on their iOS devices from the Apple iTunes store.

Users simply save a file to their HCP Anywhere folder and they instantly become more mobile. HCP Anywhere automatically syncs to all registered devices and becomes available via Web browsers. Users can bring their own device and have access to work files anywhere, not just in their offices. And they can safely share files with access-controlled, time-sensitive links.

IT gets easy administration with built-in mobile device management, auditing and full integration with Microsoft® Active Directory®, so it’s easy to add and manage large numbers of users. Users can send links instead of attachments, drastically reducing email storage and network payloads. The software uses HCP to store, protect, share, sync, secure and manage data in the most efficient, easily scalable and highest-density object storage platform where the data is single-instanced, compressed and free from tape backup. Beyond sync and share, with HCP Anywhere gives IT a top quality cloud storage platform that works with modern workloads and future plans. With HCP Anywhere, organisations can:

• Safely enable mobility and bring-your-own-device (BYOD) capabilities.
• Improve information access to drive business growth.
• Increase IT efficiency to control cost.
• Reduce loss of data caused by rogue applications.
• Avoid legal and compliance issues arising from rogue data on unknown user devices.

New HCP: Highly Scalable Cloud Storage Platform

HCP is an award-winning object store and highly scalable, reliable foundation for Hitachi cloud solutions and services. It virtualises infrastructures and intelligently automates IT operations so customers can manage rapidly growing and increasingly diverse file data. Multitenancy, built-in data protection, and robust security, along with chargeback data features, make HCP well suited to cloud service providers who offer storage as a service, enterprise IT environments who struggle with data volumes, data growth, backup and data governance or security issues, and medium-sized data-driven organisations who have rapidly growing data volumes.

The new version of HCP includes several significant enhancements:

• Cloud application support: Customers can take advantage of the new ecosystem of cloud applications built for Amazon S3, while still securely storing their data on their own premises.
• Metadata intelligence: Tag files with custom metadata from multiple users and applications to automate more intelligently, simplify management, aid in search, and support analytics.
• VMware: Customers can use the server platform of their choice along with VMware to run HCP.
• Tiering to external storage: Customers can enjoy the intelligence of HCP while leveraging other media types to store data.

Press Contacts:
Hitachi Data Systems
Isabel Wagner
+61 2 9325 3365
isabel.wagner@hds.com

Agency contact
Alice Ridgway
+61 2 8281 3833
alice@howorth.com.au

© Hitachi Data Systems Corporation 2013. All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. Microsoft and Active Directory are trademarks or registered trademarks of Microsoft Corporation. All other trademarks, service marks, and company names are properties of their respective owners.