Hitachi Data Systems Appoints Mark Ablett as Senior Vice President and General Manager for Asia Pacific

SYDNEY, January 16, 2015 — Hitachi Data Systems (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the appointment of Mark Ablett as senior vice president and general manager, Asia Pacific. He will be responsible for providing strategic direction and leading the company in its drive to capitalise on the fast growing opportunities in the Asia Pacific region, boosting revenue growth and expanding the business.

Ablett brings over 20 years of regional sales and leadership experience in the information technology industry to HDS. He is a proven business leader with a wealth of enterprise sales and leadership expertise. Before joining HDS, Ablett was vice president of Australasia at Juniper Networks responsible for revenue growth and profitability across the region.

“Mark joins us at an exciting time of growth and transformation at HDS as we continue to expand the breadth of solutions we offer to our customers and partners in the region,” said Michael Cremen, executive vice president, global sales at Hitachi Data Systems. “His expansive industry knowledge and rich experience in the Asia Pacific market will enhance the impact of our team, partners and our companies in the region. Under Mark’s leadership, the opportunities for HDS are tremendous.”

“Hitachi Data Systems is synonymous with providing the world’s best-in-class information technologies, services and solutions to a variety of customers across the industry sectors,” said Ablett. “The Asia Pacific market is growing fast and companies are keen to capitalise on opportunities, leveraging valuable information and insights powered by technology. I am excited to lead the HDS team to deliver highly innovative solutions to our customers, strengthen our partnerships with leading technology providers and cement our thought-leadership position in the industry. I look forward to driving the Asia Pacific business to even greater heights in the years to come.”

Neville Vincent, former senior vice president and general manager for Asia Pacific, will be moving to a role focused on expanding the Global Systems Integrator business.

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About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2013 (ended March 31, 2014) totalled 9,616 billion yen ($93.4 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional materials & components, automotive systems, health care and others. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:
Hitachi Data Systems
Philippa Giles
+61 2 9325 3571
philippa.giles@hds.com

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Kelly Lane
+61 2 9994 4462
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