Press Release

November 08, 2021

Australia’s Bartle Frere Bananas and Hitachi Vantara to Showcase IoT-enabled Smart Farming at UN’s COP26

Queensland's Bartle Frere Bananas is One of Four Australian Farmers Working with Hort Innovation and Hitachi Vantara to Apply Advanced Data Analytics to Improve Horticulture's Environmental Performance.

GLASGOW, U.K. – November 8, 2021 - Hort Innovation and Hitachi Vantara, the digital infrastructure, data management and analytics and digital solutions subsidiary of Hitachi, Ltd. today announced that Australia will be represented at the UN Climate Change Conference (COP26) in Glasgow, Scotland by Queensland's award-winning banana farm, Bartle Frere Bananas.

Bartle Frere Bananas' partnership with Hitachi Vantara will be featured in Hitachi's COP26 presentation, 'Technology and Data Are Key to Save the Environment'. The Bartle Frere Bananas case study will showcase how artificial intelligence (AI), machine learning (ML) and sensor technology are being used to inform data-driven horticulture practices for sustainable, environmentally friendly food production.

The humble banana is the number-one selling supermarket product in Australia1, and all fresh bananas sold in Australia are locally grown. The vast majority come from farms in the northeastern state of Queensland, with plantations also in New South Wales, the Northern Territory and Western Australia.

Bartle Frere Bananas is a recent recipient of the Future Farming Award at the 2021 Australian Banana Industry Congress. Its owner and managing director, Gavin Devaney, is proud of his family farm's adoption of best management practices and innovative technology solutions. This ensures the bananas Bartle Frere Bananas supplies to small markets and major grocery chains, alike, are grown in an increasingly environmentally friendly manner.

From weather monitoring stations and a supply chain control tower to capture farming operation data such as insights coming from soil moisture and nitrate sensors, to a supply-chain tracking system with tags on banana plants and pallets, Bartle Frere Bananas is achieving a level of data-driven transparency and actionable insight that Gavin insists is critical to sustainable farming.

"We've now got the real-time, advanced sensing, leachate monitoring, sediment analysis and data capture in place, which runs through Hitachi's Lumada Manufacturing Insights to predict and prescribe actionable insights based on data algorithms we have helped design. These insights guide our best management practices around irrigation, fertilization and plant care." said Gavin. "It is important to know where your food is coming from and how it is grown, and by measuring our farming operations in these ways, we can provide Australians the information they need to be sure they are buying the best of the bunch."

Powering Good with Deeper, Real-time Insights

Hitachi Vantara's data-driven offerings for agriculture extend AI and automated insights from growing centers to data centers; from farm to market, delivering deep real-time data-driven insights.

Hitachi's Lumada Manufacturing Insights and Supply Chain Control Tower:

  • AI Modelling, Predictive Analytics and Prescriptive Insights from the Hitachi Lumada Manufacturing Insights, which is being deployed with considerable success across a range of industrial applications. This enables Bartle Frere Bananas to help predict when its fruit will reach maturity, reduce the number of pesticides that will drift from the intended targets, and determine the ideal amount of water to use. The Devaney family will not only be able to predict problems more effectively, but they'll be able to proactively respond to anticipated challenges and risks before they occur.
  • Predictive and prescriptive insights are delivered to the farmer via summaries, visualizations and decision support from Hitachi Vantara's Supply Chain Control Tower – a solution core of Hitachi's Lumada Manufacturing Insights, and a mobile, hand-held device.
  • This industry solution delivers greater visibility across a customers' supply chain subsystems and provides the ability to take direct, demand-driven action.

The integrated Smart Farm solution from Hitachi Vantara also involves the following technologies:

  • A combination of RFID and GPS tags, solar powered sensors, and a weather station to capture data.
  • Solar powered edge computing capabilities to process the data where it is captured, based on algorithms designed for the specific needs of the farm.
  • Transmission of the data via cellular connectivity and MQTT protocol directly to Hitachi's Lumada Manufacturing Insights.

The entire solution set is managed by the Hitachi's Lumada Manufacturing Insights, which tracks and supports environmental stewardship and smart farming best practices.

"Every organization and industry sector has the potential to deliver data-driven outcomes that can effectively address social and environmental issues," said Gajen Kandiah, CEO, Hitachi Vantara. "The smart, sustainable farming operation at Bartle Frere Bananas was designed to deliver a better banana that conserves and protects the surrounding environment. It is a fine example of using the power of data and technology to deliver social innovation, for which we advocate, and we are proud to be a part of it."

Smart Farming for the Environment and the Future

"Bartle Frere Bananas is one of four trial sites that are incorporating the latest technology aimed at improving productivity while reducing costs and minimizing each operation's environmental footprint. This project will provide detailed examples to the broader horticulture sector about the effectiveness of establishing remote monitoring and data analytics to support horticultures' environmental performance, overall," said Hort Innovation Australia's General Manager of Stakeholder Experience Anthony Kachenko.

This digital smart farm project is supported by funding from the Australian Government's National Landcare Program. It is also funded by Hort Innovation, with co-investment from Applied Horticultural Research, the Australian Banana Grower's Council (AGBC), AusVeg, Freshcare, Greenlife Industry Australia, Growcom, Hitachi Australia Pty Ltd and Hitachi Vantara LLC.

Additional Resources

Connect With Hitachi Vantara

About Hitachi Vantara
Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what's now to what's next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is focused on its Social Innovation Business that combines information technology (IT), operational technology (OT) and products. The company's consolidated revenues for fiscal year 2019 (ended March 31, 2020) totaled 8,767.2 billion yen ($80.4 billion), and it employed approximately 301,000 people worldwide. Hitachi drives digital innovation across five sectors – Mobility, Smart Life, Industry, Energy and IT – through Lumada, Hitachi's advanced digital solutions, services, and technologies for turning data into insights to drive digital innovation. Its purpose is to deliver solutions that increase social, environmental and economic value for its customers. For more information on Hitachi, please visit the company's website at

About Hort Innovation
As the grower-owned, not-for-profit research and development corporation for Australia's horticulture industry, Hort Innovation's primary function is creating value for horticulture growers and those across the horticulture supply chain. Each year, it invests more than $120 million in R&D, marketing and trade programs to improve the productivity, farm-gate profitability and global competitiveness of Australian growers.


HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

John Choi
Hitachi Vantara

1 Australian Banana Grower's Council (ABGC)

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