Outcome: Easy Access to Powerful Insights
Lumada DataOps gives Nexway powerful analytics and reporting capabilities, with the ability to pull data from multiple sources for a clear view of performance. And by providing both dashboards and detailed reports, Nexway helps its clients autonomously visualize their business performance almost in real time. Larger clients with their own business intelligence (BI) infrastructure can choose to receive raw data; otherwise, Lumada DataOps provides intuitive views with easy filtering for nontechnical users.
"Internally at Nexway, the primary use case for analytics is to determine the most efficient forms of payment," says Pierre. "There's a percentage fee for successful payments, but of course there's also an administrative cost for any payments that get refused. Based on our analysis of these factors, we can see which forms of payment are most cost-effective in each location and recommend them to customers. Equally, we can remove a payment option if it becomes too expensive or negotiate a surcharge if a client wants to maintain that option."
Nexway's clients use the reporting from Lumada DataOps to understand their sales performance, day by day, and across multiple dimensions: country, type of buyer, payment, product, language, promotion, and so on. They can then use this information to optimize their marketing campaigns.
Meanwhile, Nexway’s internal users can use the platform to create sophisticated multidimensional reports via a user-friendly drag-and-drop user interface.
"With Lumada DataOps, our users rarely if ever need support from technical people: It's a highly intuitive solution," says Pierre. "And for our part, we very rarely need to call on support from Hitachi Vantara. The solution is very stable and works extremely well. Another point in the solution's favor is that the pricing remains controlled as our usage grows."
He adds, "Lumada DataOps gives us four distinct solutions — dashboarding, analytics, interactive reports, and predefined reports — in a single platform that makes it easy to configure new external data sources for analysis."
Ribau concludes, “Using Lumada DataOps, we have the flexibility to meet our clients’ changing needs around analytics, providing rapid insight that helps them optimize their marketing for increased sales and profitability.”