Teradata Empowers Fortune 500 Marketers

Case Study

Challenge: Empower Fortune 500 marketers to connect with their customers through data-driven experiences.

Solution: Pentaho Business Analytics embedded into Teradata's enterprise platform.

Outcomes

  • Architected embedded solution with cloud and self-service capabilities.
  • Provided custom reporting and visualization capabilities.
  • Enabled data-driven marketing.
  • Delivered big data and NoSQL support with multitenancy and security.
  • Offered flexibility with embedded business model, low total cost of ownership.

Teradata, a global leader in data warehouse solutions and data analytics, serves Fortune 500 companies.

The Challenge: Connect Companies With Customers Using Data-Driven Experiences

As a global leader in data analytics with a rapidly growing product portfolio and product capabilities, Teradata wanted to empower Fortune 500 marketers to connect with their customers through data-driven experiences. To accomplish this, they needed to embed a big data analytics solution within their Marketing Performance Management Platform.

Teradata

Teradata

INDUSTRY

Information Technology

We gained highly extensible, flexible products and capabilities that help achieve our goals.
– David Perona, Chief Analytics Officer, Teradata

The Solution: Pentaho Business Analytics Embedded Into Teradata's Platform

To help Fortune 500 marketers connect with their customers through data-driven experiences, Pentaho Business Analytics was embedded within the Teradata enterprise platform. The enterprise-class solution provided reporting, dashboards, mobile support and data integration. Pentaho’s professional services team was also used for deployment assurance and to achieve rapid time to market.

The Outcome: Embedded Marketing Solution With Cloud and Self-Service

To help Teradata overcome its challenges, Pentaho architected an embedded marketing solution with cloud and self-service capabilities. The solution included custom reporting and visualization capabilities that enabled nontechnical users to achieve data-driven marketing. The solution also provided big data and NoSQL support with multitenancy and security, as well as flexibility and a low total cost of ownership.

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