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Press Release

August 01, 2011

Hitachi Data Systems to Spotlight Data Center Transformation Technologies at Upcoming Industry Conferences

HDS to Appear at SHARE 2011, VMworld 2011, CIO Synergy, LandWarNet and Air Force Information Technology Conference

SANTA CLARA, Calif. — August 1, 2011 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT / TSE: 6501), will showcase its data center transformation technologies and solutions at several industry events throughout the month of August, including SHARE 2011, VMworld 2011, CIOSynergy, LandWarNet and the Air Force Information Technology Conference. Through multiple speaking sessions and ongoing booth demonstrations, the company will demonstrate how it is transforming traditional, siloed data centers into information centers where customer data becomes more useful and actionable.

SHARE 2011: August 7 – 12, 2011

SHARE 2011 will be held at the Walt Disney World Dolphin Hotel in Orlando, Florida. In booth #202, HDS will showcase how the unique innovation of Hitachi Virtual Storage Platform (VSP), including its mainframe compatibility features, helps enterprises address the ever-growing volume of unstructured data. HDS sessions:

Session: Hitachi VSP Update: Virtualization, Dynamic Provisioning and Dynamic Tiering for Mainframe

Presenter: William Smith, Product Manager, Enterprise Storage, HDS

Date /Time: Monday, August 8, 4:30 pm

Session: Virtual Tape Replication Multi-Vendor Panel Discussion

Presenter: Ron Reeger, Senior Manager, Advanced Technical Consultant, Remote Copy, HDS

Date /Time: Wednesday, August 10, 4:30 pm

Session: Implement Hitachi Data Systems Storage in Linux for System z and z/VM

Presenter: Kim Cooper, Advanced Technical Consultant, Remote Copy, HDS

Date /Time: Thursday, August 11, 12:15 pm

VMworld 2011: August 29 – September 1, 2011

VMworld 2011 attendees can experience the full technical capabilities and customer benefits of integration between HDS and VMware technologies, including Hitachi VSP and Hitachi AMS integration with the new VMware vSphere 5, in HDS booth #533 at the Venetian Resort in Las Vegas, Nevada. HDS sessions:

Session: Follow the Leader: How to Reap VAAI Benefits in Your Environment

Presenter: Michael Heffernan, Global Product Manager, Server Virtualization, HDS

Mack Morris, Virtualization Administrator, Server Services, McJunkin Redman Corp.

Date /Time: Monday, August 29, 10:00 am

Session: It’s Time to Re-think Storage Not Replace It: The Value of Storage Virtualization in CloudInfrastructureEnvironments

Presenter: Michael Heffernan, Global Product Manager, Server Virtualization, HDS

Date /Time: Thursday, September 1, 10:50 am

SHARE 2011 and VMworld 2011 attendees can follow Hitachi Data Systems on Twitter: @HDScorp.

Additional HDS-sponsored conferences in August

CIOSynergy: August 18, 2011. Crowne Plaza Times Square, New York, NY.

LandWarNet 2011: August 23 – 25, 2011. Tampa Convention Center, Tampa, FL. Booth #911

Air Force Information Technology Conference: August 29 – 31, 2011. Renaissance Spa and Hotel, Montgomery, AL. Booth #643

Web Resources

About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849

Lois Paul & Partners
Anastasia Efstratios
(781) 782-5873

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