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Press Release

October 05, 2011

Hitachi Data Systems to Acquire Shoden Data Systems

SANTA CLARA, Calif. — October 5, 2011 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today announced its intention to acquire Shoden Data Systems (Shoden), a leading provider of data center technology solutions in South Africa and across the sub-Saharan African continent. The acquisition is subject to approval from the South African Competition Commission and other relevant competition authorities in the African countries in which Hitachi Data Systems and Shoden conduct operations.

Hitachi Data Systems has enjoyed a successful 11 year partnership with Shoden, and Shoden’s growth over that time period has enabled it to capture a significant share of the rapidly growing South African enterprise data storage market. Headquartered in Johannesburg, Shoden has also established subsidiaries in the UK and in Nigeria, Ghana, Kenya, Uganda and Tanzania as part of its continued expansion in sub-Saharan Africa. The proposed acquisition by Hitachi Data Systems will form a key element of the company’s growth strategy throughout Africa. According to data from the International Monetary Fund (IMF), 7 of the top 10 fastest growing economies from 2011 – 2015 will be in Africa. The addition of Shoden will enable Hitachi Data Systems to better serve its growing customer base throughout the region by continuing to help customers reduce costs, carry out business innovation initiatives, improve service levels and deploy new applications and technologies more quickly and efficiently.

As part of Hitachi Data Systems, Shoden would remain committed to its mission of providing “the data center advantage” to customers by understanding their business challenges and implementing optimized IT solutions coupled with excellent service and support. Shoden designs, provisions, deploys and supports products and technologies that simplify and optimize data center environments to many enterprise customers in the region, including major banks, telecommunication companies and retail companies.

In addition, Shoden has embraced and been a dedicated supporter of Broad-Based Black Economic Empowerment (B-BBEE), in particular through its relationship with Tactical Software Systems (TSS), an IT company that provides business solutions for commercial and public enterprises in South Africa. Hitachi Data Systems intends to continue this relationship with TSS and is committed to building on the company’s adoption of the B-BBEE framework should the competition authorities approve the proposed acquisition. B-BBEE is an economic empowerment initiative enacted by the South African government to help bring equality to the nation’s economy by broadening the economic base of the country, and through this, stimulating further economic growth and creating employment.

“Our proposed acquisition of Shoden is the natural next step in a relationship that has blossomed throughout the years,” said Niels Svenningsen, senior vice president and general manager, Hitachi Data Systems EMEA. “Shoden has achieved great success and leadership in South Africa, creating a strong customer base and building a skilled and motivated team. We share the same values and commitment to excellence and innovation. Together, as a united company, we are committed to continuing the outstanding support given to all of our customers and to continue to grow across Africa.”

“We are very excited about the prospect of joining the Hitachi Data Systems family,” said Marc Trevenen, managing director, Shoden Data Systems. “We are proud of the proven expertise, reputation and local knowledge that we have developed over the past 11 years. The strength of Hitachi Data Systems solutions has been an integral part of this journey. Joining forces with Hitachi Data Systems would be a win-win situation for our employees, our partners and our customers, and will enable our organization to continue to develop and prosper.”

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
North America:
Ricky Gradwohl
(408) 970-7097

Bastiaan Van Amstel
+31 61 09 64 023

Lois Paul & Partners
Don Jennings
(781) 782-5756

Mairi Drysdale-Morgan
+44 20 76 08 46 30


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