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Press Release

July 26, 2012

Hitachi Data Systems to Showcase Virtualization and Tiered Storage Technologies at SHARE 2012

SANTA CLARA, Calif. — July 26, 2012 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., (TSE: 6501), will showcase its virtualization, tiered storage and capacity efficiency technologies for mainframe environments in Booth #202 at SHARE 2012, August 5-10, at the Anaheim Marriott Hotel in Anaheim, CA. HDS is a silver sponsor of the event and will feature several breakout sessions throughout the show as well demonstrations and labs:

Session: “Tiered Disk Storage Panel”

Presenter: William Smith, Americas product manager, Enterprise Storage

Date /Time: Tuesday, August 7, 11:00 a.m.-12:15 p.m.

Session: “Hitachi Virtual Storage Platform – Features, Functions and the Mainframe”

Presenter: Pierre Dansereau, director, Hardware Systems Integrators, Americas Solutions and Products

Date /Time: Tuesday, August 7, 11:00 a.m.-Noon

Session: “Storage Tiering – A New Frontier for Mainframe Storage”

Presenter: Michael R. Rogers, solutions consultant

Date /Time: Wednesday, August 8, 8:00-9:00 a.m.

Session: “The Economics of Storage Virtualization in the Mainframe Environment”

Presenter: David Merrill, chief economist

Date /Time: Wednesday, August 8, 9:30-10:30 a.m.

Session: “Hitachi Dynamic Tiering”

Presenter: William Smith, Americas product manager, Enterprise Storage

Date /Time: Wednesday, August 8, 11:00 a.m.-Noon

Session: Lunch and Learn “Mainframe Hitachi Dynamic Tiering”

Presenter: Steve Rice, master performance consultant, Mainframe Storage

Date /Time: Thursday, August 9, 12:15-1:15 p.m.

Web Resources

About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,800 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849

Lois Paul & Partners

Brandi Ellerbee
(512) 638-5327

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