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Press Release

August 23, 2012

Hitachi Data Systems Unveils Strategy for Flash Integration

HDS to Offer Series of Products Based on New Hitachi Flash Controller; Introduces Flash Acceleration for Hitachi VSP Achieving More Than One Million IOPS Performance

SANTA CLARA, Calif. — August 23, 2012 — Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., (TSE: 6501),today announced a multi-phased strategy to incorporate a new, original flash technology across its portfolio of enterprise and midrange IT solutions. The company plans to offer a series of integrated flash devices that will be based on a new flash memory management technology developed by Hitachi, Ltd. Leveraging the new technology, the company’s flash-based products will achieve greater levels of performance, scalability and capacity compared to solid-state products available on the market today. In addition, HDS announced the immediate availability of a flash acceleration feature for its industry-leading enterprise solution, Hitachi Virtual Storage Platform (VSP), that enables it to achieve more than 1,000,000 random read IOPS. This increase of approximately 3 times the performance of the current VSP allows customers to increase systems consolidation and virtual machine density by up to 100%, defer capital expenses and operating costs, and improve quality of service for open systems and virtualized applications.

“Up to now, the use of flash media to effectively support the demands of high-performance and time-sensitive cloud-based applications has been limited due to flash memory characteristics and controller performance. These conditions have forced customers to make compromises in cost, capacity and resilience,” said Roberto Basilio, vice president, Infrastructure Platforms Product Management, Hitachi Data Systems. “Foreseeing this, Hitachi realized that the best way to incorporate flash media across the entire IT stack was to develop solutions based on original Hitachi intellectual property. This development strategy yields the performance and end-to-end data management capabilities our customers require. The new flash memory controller designed by Hitachi lets us bring to market a series of products designed from the ground up to accelerate computing for big data and mission-critical applications and databases. These uses require real-time processing, enterprise robustness, security and a small environmental footprint.”

According to Mark Peters, senior analyst, Enterprise Strategy Group, “With this announcement, it’s clear that Hitachi Data Systems is looking to claim a leadership position in driving the use of flash throughout the IT stack. Having direct access to the vast hardware engineering resources of Hitachi clearly offers the potential for competitive advantage and differentiation, while Hitachi Data Systems own evolving software management platforms provide the flexibility to place flash wherever it can maximize performance, reliability and cost effectiveness. Hitachi Data Systems strategy of incorporating flash as a part of end-to-end data management is an obvious difference from, and likely advantage over, many of the point-product flash offerings that are appearing in the market today.”

The Hitachi Data Systems flash roadmap spans across servers, storage and appliances to enable compute acceleration, caching and high-performance storage media use cases. The foundation of this strategy is built on the new flash memory controller developed by Hitachi, Ltd. with high performance and write endurance. The controller has many advantages:

  • Sustained throughput 4 times greater than current generation solid-state drives (SSDs) that are based on multi-level cell (MLC) technology.
  • More than 5 years endurance for enterprise workloads.
  • Inline zero block compression.
  • Secure erase functions.

The new flash memory controller enables efficient flash solutions that accelerate computing for mission-critical applications requiring real-time processing, enterprise robustness, security and a small environmental footprint. These applications include indexing, OLTP databases, decision support, email and virtual desktop infrastructure (VDI).

New Hitachi VSP Flash Acceleration

A key milestone in the first phase of the Hitachi Data Systems flash technology strategy is the flash acceleration feature available today for Hitachi VSP. This new performance option:

  • Raises the scalability limit of VSP by up to 3 times.
  • Lowers I/O response time by up to 65%.
  • Enhances Hitachi Dynamic Tiering and flash device value.
  • On average, enables VSP customers to see 2 times more performance with typical OLTP workloads.

The new flash acceleration feature is enabled nondisruptively with a single license key. VSP customers can assess the performance benefits of flash acceleration by contacting their Hitachi Data Systems representative to secure a trial license. This feature is available to new customers today, as well as to existing VSP customers through a microcode update.

Later this year, Hitachi Data Systems will deliver additional highly efficient, available and resilient flash-optimized solutions. These new solutions will improve customers’ return on flash investments and lower operating expenses when compared to alternative or single-purpose flash products.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,800 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Ricky Gradwohl
(408) 970-7097

Lois Paul & Partners

Brandi Ellerbee
(512) 638-5327

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