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Press Release

August 22, 2013

Hitachi Data Systems Delivers Simplified Data Center Management of Virtual Environments for oXya

HDS to Showcase Converged Platform Integration with VMware Technology at VMworld® 2013

SANTA CLARA, Calif.— August 22, 2013 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced that it has successfully delivered Hitachi Unified Compute Platform (UCP) Pro for VMware vSphere® converged infrastructure for oXya, a leader in SAP technical services and hosting solutions. oXya helps midsize and global organizations increase the efficiency and flexibility of their SAP infrastructure and support operations. oXya provides technical services and hosting solutions for more than 190,000 SAP users worldwide, across all industries including manufacturing, retail, chemicals, administration, energy, transportation, and high-tech.

oXya evaluated many vendors and solutions to support their suite of SAP focused offerings (Managed Cloud services, Hosting Services, Consulting Services and Outsourcing services) and wanted to work with a single vendor that could provide the entire stack. The team at oXya determined that UCP Pro gave them significant advantages, such as fast time-to-value through pre-configured systems, unified management and rapid provisioning of virtual environments to onboard new SAP customers. Their first deployment was a success, and new customers can benefit from the robust architecture with their own dedicated UCP Pro.

HDS will spotlight its virtualization and cloud technologies in VMware environments and feature demonstrations and breakout sessions at VMworld® 2013, August 25-29, at Moscone Center in San Francisco.

“With broad integrations with VMware and a single converged platform, customers continue to select Hitachi Data Systems in VMware environments,” said Asim Zaheer, senior vice president, worldwide marketing, Hitachi Data Systems. “HDS is continuing our focus on the maximum possible IT efficiency and flexibility for businesses and service providers as they transform their operations and deliver IT as a service."

“Hitachi UCP Pro provides great value to us in terms of operational efficiency, cost effectiveness and meeting customer SLAs,” said Mel Du Boullay, chief technology officer of US Operations, oXya. “We are better equipped to support customers with just-in-time requirements and anticipate needing less man hours to do more, much better.”

Since 2002, Hitachi Data Systems and VMware have delivered innovative, end-to-end virtualization for storage consolidation, backup and archiving, business continuity and storage management. As an Elite partner in the VMware Technology Alliance Partner (TAP) program and a VMware Ready™ program partner, HDS bridges the gap between server and storage infrastructures in customers’ data centers. HDS also helps customers optimize the operational efficiency and resiliency of their IT environments to save significant costs.

HDS Optimized Solutions for Virtualized Environments at VMworld 2013

Attendees of VMworld 2013 can experience the full technical capabilities and customer benefits of integration among HDS and VMware technologies. HDS will demonstrate the power of its technologies for VMware environments through presentations, in-booth demonstrations and videos in Booth 1037. Speaking sessions include:

  • Session VM5057: Transform your data center to a private cloud with convergence and automation
  • Presenters: Hu Yoshida, Bill Zietzke – Hitachi Data Systems, Ed Wiegner – oXya
  • Date and Time: Tuesday, August 27, 5:30-6:30 p.m.
  • Session EUC5386: Designing Scalable, High-Performance End-User Computing Solutions with Converged Infrastructure Cells
  • Presenters: Henry Chu, Hanoch Eiron
  • Date and Time: Wednesday, August 28, 10-11 a.m
  • Session STO5384: Best of Both Worlds: FC and/or Ethernet NFS for VMware vCloud® and Horizon Suite: Maximize Your Options
  • Presenters: Paul Morrissey, David Shyu
  • Date and Time: Monday, August 26, 4-5 p.m.
  • Session STO6084: How to Deploy vCloud Suite® With a Resilient NFS Storage and an Automated Network Fabric Infrastructure
  • Presenters: Paul Morrissey, Marcus Thordal (Brocade)
  • Date and Time: Thursday, August 29, 2:30-3:30 p.m.

In booth demonstrations and presentations will highlight:

  • How to quickly deploy new applications and services with Hitachi UCP Pro for VMware vSphere®.
  • Hitachi and Cisco solutions for multi-vendor cloud deployment.
  • Enterprise NFS/NAS solutions for VMware vSphere® and VMware Horizon View™.
  • Extreme VM scalability with 100 million VM-level snapshots for backup and cloning.
  • Next-generation VMware Virtual Volumes and policy-based storage.
  • How you can reduce copies of data with a simple policy-based workflow solution with Hitachi Data Instance Manager.
  • Reliable data protection and recovery for VMware environments.
  • Accelerate application performance with flash storage.
  • oXya – first-hand experience with UCP Pro.

Web Resources

About Hitachi Data Systems

Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 6,100 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Stefani Finch
(408) 499-7349

Lois Paul & Partners

Brandi Ellerbee
(512) 638-5327

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