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Press Release

September 17, 2014

Hitachi Data Systems And Clarion Join Forces To Accelerate The Development Of Connected Cars

Collaboration Sets Course to Develop and Refine Machine-to-Machine Technologies That Drive the ‘Internet of Things’

Santa Clara, CA, September 17, 2014


Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced a partnership with Clarion Corporation of America, a leader in consumer and commercial mobile electronics, to jointly research and develop new data-driven solutions for deployment in the next generation of Clarion in-vehicle connectivity products. The collaboration will give drivers and manufacturers usable insights that will lead to improved auto performance and safety, increasing value across the burgeoning market for connected cars.

It is expected that by 2020, 50 billion devices – smart physical objects – will be connected to each other and to humans using the Internet. IDC estimates 42 percent of all data will come from machines in that same timeframe. Further, IHS projected that 152 million connected cars will be on the highway by 2020. Machine-to-machine (M2M) connections will play a key role in harnessing the power of the Internet of Things as it touches all industries. Analytics will play a critical role in the evolution of M2M because it allows humans to interpret machine behavior. The ability to analyze data in real time lets people make predictions better and faster. The result is that we begin to shift from descriptive and diagnostic insights that focus on the past and the present, to predictive analytics that help us anticipate and prepare for the probable future. This is one of the most enticing aspects of a maturing Internet of Things.

Together, Hitachi Data Systems and Clarion will further explore this data-driven side of in-vehicle connectivity to bring connected services to existing cars, trucks and fleets. This collaboration builds upon strengths of each company and aims to establish packaged solutions that obtain, correlate, and visualize onboard data (OBD) that will be available in nearly all automobiles.

Emerging Technologies: Big Data in the Connected Car, November 2013

The 2 companies expect to formulate new physical and virtual solutions that bring added value to both the consumer and the manufacturer by providing more intelligent and enhanced onboard equipment, and by fostering a closer relationship between the provider and the end user.

With a focus on safety, performance and value, Hitachi Data Systems and Clarion are looking at ways to innovate by correlating a variety of data streams to bring unique insights to the entire ecosystem. For example, with predictive maintenance, auto manufacturers will be able to gain insights such as key maintenance data points and the ability to predict wear over time. The outcome is lower costs of service and support, and increased driver satisfaction.

With enhanced infotainment and telematics services, drivers will be able to safely access new in-car services, such as weather and GPS data, to enable continued mobile connectivity even as models evolve. Ultimately these new M2M technologies and capabilities will enable connected cars to interact with their environments, sharing important information with and from connected cities.

The connected car initiative provides a variety of benefits to many participants in the automotive industry, including:

  • Manufacturers: Performance and usage data.
  • Underwriters: Risk management.
  • Fleet Management: Utilization and usage.
  • Heavy Industry: Fleet management and utilization.
  • Consumers: Safety and high performance.

Supporting Quotes
Clarion Executive Quote
"Our new partnership with Hitachi Data Systems allows us to deliver more active and real-time information to drivers," stated Allen H. Gharapetian, vice president of marketing and product planning for Clarion Corporation of America. "We are working with HDS to make driving and traveling in cars safer, more entertaining and significantly more personalized to both the vehicles’ specifics and drivers’ preferences."

Hitachi Data Systems Executive Quote
"Hitachi Data Systems expertise in data analysis and real-time streaming enables us to deliver on the promise of the connected car, adding value across the ecosystem from drivers, to manufacturers, the aftermarket, fleets and more. Safer, better performing cars that maximize performance and provide exhilarating and entertaining driving experiences will prove to be key differentiators in this highly competitive market," stated Michael Hay, chief engineer, Hitachi Data Systems. "Our ability to extract data from the field, identify trends, make predictions, and adjust for desired outcomes will allow players throughout the automotive value chain to innovate cost-effectively."

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About Clarion
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at

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About HDS and Hitachi, Ltd.
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. For more information on Hitachi, please visit the company's website at

Chris Drago
Hitachi Data Systems

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