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Press Release

August 09, 2017

Data Industry Leaders Chart “The Future of IoT” in Seminal Book

August 10, 2017, San Francisco,CA — Pentaho, a Hitachi Group Company today announced the availability of a new book, "The Future of IoT: Leveraging the Shift to a Data Centric World," which was co-authored by Pentaho's senior director of Enterprise Solutions, Wael Elrifai; former president & CEO of Infobright, Don DeLoach; and Gartner, Inc. Research Director, Emil Berthelsen.

In much the same way that a ‘Magic Eye’ poster image suddenly appears, in 2013 various technological components came together and materialized into a gigantic global infrastructure called the Internet of Things (IoT). Experts estimate that the IoT will consist of about 30 billion objects by 2020 and a market whose revenues exceed $470 billion. With so much commercial upside, today's IoT is like the 'wild west' with countless business and consumer technology companies setting out to stake their claims. However, technology strategists that don’t know where IoT is heading risk making very expensive mistakes and - worst case scenario - having to start all over again.

The IoT strategist’s blueprint
Three analytics software industry experts and thought leaders Don Deloach, Wael Elrifai and Emil Berthelsen recently published “The Future of IoT” - a blueprint and invaluable reference that inspires and informs senior IT strategists, architects and product managers on how to design robust, sustainable and profitable IoT roadmaps.

“First Receiver” – a new model for the connected data economy
The book's central argument is that over time IoT's focus will shift from siloed commercial and consumer products to enterprise applications whose underlying data is shared and sold across different departments and also externally to partners, customers and other businesses. In this context, data primacy - establishing which entity controls the capture and propagation of the data, and to whom and how - becomes a key consideration in future governance and deployment architectures. The key is delivering the right data to the right constituent in the right way at the right time. Any underlying data element may be propagated to multiple consuming entities, but the key is leveraging the underlying utility value of the data.

To fully leverage this shift to enterprise and deal with the data primacy issue, the authors recommend establishing what they call a "First Receiver" architecture and governance model. In this model, one entity acts as the primary receiver of the IoT data and is responsible for all aspects of data ownership including replication, cleansing, security and enrichment for the benefit of all other connected data 'consumers'.

The Future of IoT is rich with anecdotes, case studies and research to support this approach.

The Future of IoT is available now in paperback, hardcover and as an ebook on Amazon and through popular booksellers including Barnes and Noble, Apple, BookShelf, and may multiple other outlets. A limited number of complimentary copies are available to journalists upon request (see PR contact below).

About the Authors
Don DeLoach, Former President & CEO at Infobright - Don is an experienced software CEO, who over the last 18 years served in that role with YOUcentric (CRM, sold to JD Edwards), Aleri (Complex Event Processing, sold to Sybase), and Infobright (Analytic Database, sold to Ignite Technologies). Don also co-chairs the Midwest IoT Council, and sits on the executive board of the Array of Things Project for smart cities. Don is an active thought leader in the IoT market and an editorial contributor to multiple focused media organizations and a prominent speaker in IoT.

Wael Elrifai, Sr Director of Enterprise Solutions, Pentaho (a Hitachi Group company) - Wael Elrifai is an expert technologist and management strategist, bridging the divide between IT and the business to deliver valuable, sustainable data-driven enterprise IT systems. He is an active thought leader in the press and speaker circuit on big data, IoT and data science, sharing real-world experiences from customers. Wael holds degrees in both electrical engineering and economics and specialises in game theory and artificial intelligence.

Emil Berthelsen, Research Director, Gartner - As an industry analyst Emil helps companies understand IoT complexity, choose technology, and prepare for its long-term impact. He is an established thought-leader in IoT and has published many reports and presented at numerous conferences.

About Pentaho, a Hitachi Group company
Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho's unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho’s mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Pentaho has over 15,000 product deployments and 1,500 commercial customers today including ABN-AMRO Clearing, BT, EMC, NASDAQ and Sears Holdings Corporation. For more information visit

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