Outcome: Unlock Instant Insights into Sales and Pricing for 200 Staff
With the Pentaho solutions, Mercateo has successfully implemented a centralized self-service BI solution. Business users benefit from instant access to data for reporting and analytics, including results from cutting-edge machine learning models.
Today, 200 business users in 14 countries rely on Pentaho Business Analytics to analyze data relating to 400 million items. Mercateo's marketing team uses Pentaho to measure the effectiveness of campaigns, while sales teams continuously optimize the pricing strategy.
The solution also enabled Mercateo to deliver new business services. For example, it uses Pentaho data to compile B2B Radar—a bi-monthly public report aimed at buyers, sellers and manufacturers in the B2B space. B2B Radar combines industry news and expert insights with exclusive data analysis, powered by Mercateo's Business Analytics teams, enabled with Pentaho.
For the Data Science team, the fact that Pentaho makes reporting accessible for business users saves time and effort. Meyer comments: "We are a small team of ten people, so it would be extremely difficult for us to compile reports for 200 business users manually. When we develop specific reports, the process takes about two weeks. By contrast, users create reports themselves within minutes or hours with the self-service features of Pentaho Data Analytics. Users can quickly do their own analysis using a simple drag-and-drop interface, no specialist IT knowledge is needed."
The flexible management of users and roles to control permissions on who can access what data is another big efficiency gain, which also supports the company's strict data protection practices.
From an IT perspective, the automated cloud deployment enables more cost-efficient infrastructure decisions—like moving to configurations that improve availability and performance without requiring additional licenses. It also supports smart optimizations, including scaling resources down overnight to minimize infrastructure costs.
"Using the cloud, we can optimize deployments much more flexibly," explains Meyer. "Instead of one big server with many processor cores, we can run two or four smaller instances each with fewer processor cores to make sure business users get the best experience."
In the past, the team would sometimes spend days debugging issues. "Today, the auto-recovery capabilities of the load-balanced cloud instances enable us to take a hands-off approach to infrastructure management," notes Meyer. "This frees the IT team to focus on value-add tasks while guaranteeing uptime. Crucially, it also ensures that business users always have reliable access to the data they need."
Meyer concludes, "We're delighted with the flexibility and performance of our Pentaho solutions, which have already proven to be extremely valuable. We're confident that Pentaho will continue to support critical business decision-making at Mercateo."