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Press Release

September 14, 2011

ExactTarget, Pentaho Partner to Integrate BI Into Interactive Marketing Hub

Global Interactive Marketing Provider Introduces Unprecedented Access to Business Intelligence, Big Data Analytics

September 14, 2011, Indianapolis, IN — Connections 2011 Conference — Pentaho, a leading worldwide provider of Business Intelligence (BI) software, announced today that it has partnered with global interactive marketing provider ExactTarget to incorporate BI and real-time analytics into the ExactTarget Interactive Marketing Hub.

Using Pentaho’s BI and Big Data analytics integrated into its on-demand interactive marketing platform, ExactTarget powers its new Report Builder application and suite of real-time data analytics and customizable reporting for its clients around the globe.

Announced during ExactTarget Connections ’11, the world’s largest interactive marketing conference, the Pentaho-powered solution enables ExactTarget to offer a powerful integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time to create more relevant and targeted cross-channel marketing campaigns across email, mobile, social media and the Web.

Quotes and Multimedia

“Pentaho’s Business Intelligence and analytics suite enables ExactTarget to power the real-time analytics and data-intensive cross-channel analysis marketers need to better engage today’s connected consumer,” said Scott McCorkle, ExactTarget’s chief operating officer. “Pentaho’s scalability allows us to support our global clients while the Big Data capabilities of Pentaho BI provides the solutions we need to manage the exponential growth in data required to power real-time marketing.”

“A recognized global leader and innovator in the email and interactive marketing, ExactTarget is setting a new standard as it incorporates BI and analytics into the ExactTarget Interactive Marketing Hub,” said Tom Leonard, Executive Vice President of Worldwide Business Development at Pentaho. “The fact that Pentaho will power ExactTarget’s next-generation analytics offering is a gold-plated endorsement of the strength and scalability of Pentaho’s OEM offering for SaaS/On-Demand software providers.”

Visit the Pentaho booth at the ExactTarget Connections 2011 Conference September 13-15 in Indianapolis, Indiana

Learn how to enhance your product with Pentaho BI

About ExactTarget Connections 2011
More than 3,000 marketers from around the world are attending ExactTarget Connections in Indianapolis.  The sold-out three-day conference features addresses from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare.  The conference also features more than 50 interactive breakout sessions ranging from marketing best practices to building interactive marketing campaigns.

About Pentaho, a Hitachi Group company
Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho’s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho’s mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Pentaho has over 15,000 product deployments and 1,500 commercial customers today including ABN-AMRO Clearing, BT, EMC, NASDAQ and Sears Holdings Corporation. For more information visit

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