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Press Release

October 06, 2011

Hitachi Data Systems Receives 2011 Tech Innovator Award from UBM Channel’s CRN

Hitachi Virtual Storage Platform Takes Virtualization Category Top Honor

SANTA CLARA, Calif. — October 6, 2011 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/ TSE: 6501), today announced that Hitachi Virtual Storage Platform (VSP) received a 2011 Tech Innovator award from CRN in the virtualization category. CRN’s 9th annual Tech Innovator listing celebrates vendors that have introduced new products or solutions to drive advances in the technology channel. Companies on this exclusive list recently implemented innovative methods to solve problems facing channel executives today.

“We’re honored to be among this year’s CRN Tech Innovators, and we’re proud to see Hitachi VSP continue to be recognized for its flexibility, performance, functionality, integration and ease of deployment that make it a superior platform to deliver enterprise class services,” said Roberto Basilio, vice president of product management, Storage Hardware, Hitachi Data Systems. “In just one year, we’ve shipped more than 1,800 Hitachi VSP systems to hundreds of organizations worldwide, enabling them to build massive scalability with virtualized server environments and pave the way for cloud services at their own pace.”

“In today’s challenging business environment, it’s more important than ever to discover, nurture and reward new ideas,” said Kelley Damore, vice president, Editorial Director for UBM Channel. “This year’s Tech Innovator Awards recognize technology companies like Hitachi Data Systems that have used original methods or technologies to deliver cutting-edge products and partner support. We congratulate this year’s winners on their success, and applaud them for breaking away from traditional thinking to create completely new and unique channel opportunities.”

Hitachi VSP, the industry’s first three-dimensional scaling platform, lets organizations scale up, out and deep for unprecedented levels of agility and cost savings in their virtualized data centers. The economically superior storage architecture of Hitachi VSP includes three key elements — 1) multivendor storage virtualization, 2) tiered storage with automated, policy driven movement between tiers, and 3) thin provisioning — which can adapt for performance and capacity and reduce TCO by 33% compared to previous storage architectures. Hitachi VSP provides embedded storage virtualization to extend its enterprise capabilities to external non-enterprise storage systems. As part of its capabilities to scale up to meet increasing server demands and scale out to provide a safe multitenant environment for multiple servers, VSP can extend them to external storage so that customers do not need to rip and replace their existing storage assets.

About the 2011 CRN Tech Innovator Awards

CRN’s 2011 Tech Innovators were nominated by their individual companies, with final selections made by the editors of CRN and the CRN Test Center. More than 250 nominations were reviewed. The Tech Innovator awards were presented on October 5th at the 2011 NexTI Conference at the Doral Resort in Miami, FL.

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About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 4,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849

Lois Paul & Partners
Anastasia Efstratios
(781) 782-5873


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