Leading Scholarly Publishing Platform Transforms its Data Warehouse and ETL Process to Deliver Enhanced Advertising Opportunities, Improved User Experience, and Proprietary Business Intelligence
September 4, 2014, — Delivering the future of analytics, Pentaho Corporation today announced Silverchair Information Systems has embedded Pentaho Business Analytics to redefine how the scholarly publishing industry leverages the value of its content by transforming its data warehouse and ETL processes. Silverchair is now able to provide richer and more valuable contextual data in advertising feeds, create personalized content recommendations based on a reader's history (much like Netflix and Amazon, but in a highly technical space), and provide novel insights about content usage to scholarly Publishers and Editors. Working with the Scientific, Technical and Medical (STM) publishing industry, Silverchair has propelled user content to enable greater reach, impact, and utility through these integrated and personalized solutions.
By embedding the Pentaho Business Analytics platform, Silverchair has developed an easy-to-use analytics solution to rapidly extract, transform and load large volumes of user data to quickly analyze and surface trends in topic usage. Silverchair semantically enriches publisher content with domain-specific taxonomies, enhancing search and discovery and repackaging content into publisher-defined Topic Collections. Now leveraging Pentaho Data Integration tools, Silverchair has extended the value of this semantic enrichment to further move ahead of its peers and opened new market opportunities and enhanced revenue streams via standard advertising feeds. Silverchair can now provide an advertiser not only with typical metadata about a given user and the content on the current page, but also include demonstrated preferred interests, adding a powerful third stream of contextual data to the feed.
"Pentaho has given us the ability to quickly advance our personalization capabilities and create new revenue opportunities for our customers," said Forrest Swope, Senior Director, Platform Development, Silverchair. "Before embedding Pentaho, our analytics processing time was too slow and cumbersome to deliver our customers the real-time analytical insights to support editorial decision-making and Sales support they need. In just a few months, we were up and running with redesigned usage processing and immediately realized the benefits around reduced data processing time and minimized IT burden. We now can provide detailed reader profiles and interactive reporting capabilities for customers like the American Medical Association, American Society of Mechanical Engineers, and McGraw-Hill Education."
Integrating Pentaho's rich analytics offering into the Silverchair software as a service (SaaS) platform delivered substantial benefits, including enhanced competitive differentiation, increased customer satisfaction and the ability to tap new markets for growth. Furthermore, when compared to a homegrown approach, embedding Pentaho Business Analytics required less investment of time and resources, which resulted in superior time-to-value for the Silverchair analytics initiative.
"We wanted to challenge status quo and quickly increase our analytics capabilities. To do that, we required a nimble and innovative partner. We knew the integration capabilities of Pentaho and understood its open source core would complement our SaaS business model. Specifically, given the costs of deploying other solutions that might not even have the same functionality, it was a straightforward choice," added Jeff Allen, Data Analytics Architect.
Silverchair will discuss this use-case and best practices in a panel titled "Embedded Analytics Best Practices: Extending and Integrating Pentaho with Minimal Coding" at PentahoWorld, the inaugural user conference designed for IT professionals, BI and data integration developers, data architects, analysts and business users on October 8-10, 2014 at Hilton Bonnet Creek in Orlando, Florida.
To learn more about this session at PentahoWorld, register and view the full agenda, please visit: www.pentahoworld.com. Early bird pricing ends September 5th!
About Pentaho, a Hitachi Group company
Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho's unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho's mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Pentaho has over 15,000 product deployments and 1,500 commercial customers today including ABN-AMRO Clearing, BT, EMC, NASDAQ and Sears Holdings Corporation. For more information visit www.pentaho.com.