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Press Release

September 20, 2017

Hitachi Content Platform Enables Accident Exchange To Rapidly Achieve and Maintain GDPR Compliance

Hitachi Content Platform Standardizes Data Creation and Curation for Motoring Accident Company

LAS VEGAS (Sept. 20, 2017) — Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), announced it is improving the data strategy of motoring accident management company Accident Exchange through the use of Hitachi Content Platform (HCP). The HCP data storage solution helps Accident Exchange to better manage and govern the data it produces, collects and retains in an effort to seamlessly adopt and comply with new industry regulations, such as the General Data Protection Regulation (GDPR).

Based in the United Kingdom, Accident Exchange is a subsidiary of the Automotive and Insurance Solutions (AIS) Group, established in 2004. The company hires replacement vehicles for customers involved in accidents, while it manages repairs to their damaged cars. Historically, Accident Exchange relied on a traditional data management approach, whereby the producers and consumers of organizational data were both siloed and based on proprietary technologies. These data and technology silos made the management, governance and location of data very difficult, especially as the number of data producers and consumers continued to grow.

By integrating HCP into their data and business processes, Accident Exchange has simplified the management of insurance claim data, making communication with stakeholders and third parties easier, more accurate and more efficient. The solution abstracts files away from the creating application to ensure that all the data for each claim is stored in one place. This guarantees a quality audit trail for each customer interaction, which, in turn, helps the company stay compliant with legislation, such as the upcoming GDPR.

"Operating in a siloed fashion did not give us the data control we needed, with multiple proprietary systems to manage, back up and protect all customer interactions. With a minimum retention period of 10 years, our data volumes were in danger of ballooning,” said Ray Ford, CTO at AIS Group. “The unique capabilities of HCP give Accident Exchange complete control over its business application data, from call recordings to engineers’ crash reports. With HCP, we can prevent changes to evidentiary documentation, defensibly retain and delete data, anonymize customer details, and simultaneously ensure full compliance with insurance and financial industry regulations."

HCP is the only technology offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and analytics to create a tightly integrated, simple and smart cloud storage solution. HCP provides massive scale, multiple storage tiers, powerful security, cloud capabilities and multitenancy, all backed by legendary Hitachi reliability. Designed to preserve data for long durations, HCP carries built-in data protection mechanisms and fluently evolves as storage technologies change. Furthermore, HCP is able to address a wide range of challenges through a thriving community of third-party software partners as well as traditional and cloud storage protocols. HCP eliminates the need to maintain separate systems for each workload and bridges the gap between traditional applications and modern modes of operation. Customers enjoy faster time to value and service providers accelerate time to market by eliminating the hassles of do-it-yourself integrations or forced-fit interoperabilities.

"There’s no one-size-fits-all solution that works for everybody. That’s why it was important for us to listen to the business challenges that Accident Exchange faces and continually evolve our portfolio in ways that can address a wide range of data challenges while delivering net-positive business outcomes," said Peter Sjoberg, vice president, Global Content and Data Intelligence Business, Hitachi Vantara.

"Heavily regulated industries, like insurance and financial services, often have the staff and budgets in place to adopt to new regulations like GDPR, but not all organizations can be so well prepared,” he explained. “The value of our portfolio is steeped in the flexibility of our data architecture and our focus on getting data under management with a focus on quality. This is the key to supporting initiatives like GDPR with minimal disruption to your business – regardless of industry."

Sjoberg added, "With respect to Accident Exchange, by building their technology foundation on HCP as the centralized data hub, they are able to better service their customers with confidence in how their data is processed and stored. More importantly, the flexibility that HCP affords them means that they are also ready to embrace the next set of industry regulations without overhauling their technology foundation."

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About NEXT 2017 by Hitachi
NEXT 2017 by Hitachi is the premier event for the digital revolution. It's for business leaders who want to win – not just compete – and innovate faster to thrive in the digital economy. And to reinvent their business even if they weren't born in the cloud. You'll experience the latest solutions and services so that you can get the most value in your data. It's all made possible by integrating information technology with the operational technologies of the world's infrastructure through the internet of things. Gain the expertise of Hitachi, one of today's industrial giants. Achieve incredible value when this expertise meets Hitachi's strength in data management and analysis. It's part of our vision of Social Innovation to help businesses succeed and societies be safer, healthier and smarter. NEXT 2017 will be held September 18-20, 2017, at Mandalay Bay in Las Vegas. For more information and to register, please visit

About Hitachi Vantara
Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver data-managing solutions that help enterprises improve their customers’ experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges. The company’s consolidated revenues for fiscal 2016 (ended March 31, 2017) totaled 9,162.2 billion yen ($81.8 billion). The Hitachi Group is a global leader in the Social Innovation Business, and it has approximately 304,000 employees worldwide. Through collaborative creation, Hitachi is providing solutions to customers in a broad range of sectors, including Power / Energy, Industry / Distribution / Water, Urban Development, and Finance / Government & Public / Healthcare. For more information on Hitachi, please visit the company's website at

Company Contact:
Stefani Finch
Hitachi Vantara
+1 408 499 7349

HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

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