Hamburger Hamburger Hamburger

Press Release

June 06, 2023

U.S. Sustainability Efforts Stall Amid Regulatory, Data Challenges Despite Being Cited as a Top Business Priority: Hitachi Vantara Study

The State of Data Infrastructure Sustainability report shows data center decarbonization represents a top priority, though organizations are struggling to make progress

SANTA CLARA, Calif. – June 6, 2023 – U.S. businesses have made sustainability a priority, with nearly four in five companies saying that they have developed plans for achieving carbon neutrality (78%) and net zero carbon emissions (79%), according to the State of Data Infrastructure Sustainability, a new report from Hitachi Vantara, the modern infrastructure, data management and digital solutions subsidiary of Hitachi, Ltd. (TSE: 6501). However, despite this and the fact that 85% of respondents claim to be “on plan” or “ahead of plan” when it comes to their carbon reduction goals, the survey revealed that actual progress may not be as robust as many businesses believe.

Download a Copy of the Full State of Data Infrastructure Sustainability Report Here


The global survey of 1,000 IT leaders and C-level business executives, including 250 in the U.S., sought to shed light on the importance of sustainability for organizations and the steps being taken to address today’s data sustainability challenges. Key U.S. findings include:

  • Two in five (40%) organizations said they lacked a sustainability strategy and implementation plan.
  • The timing for achieving their goals is still decades away; on average, organizations do not expect to be at net zero emissions until 2048, 25 years from now.
  • The biggest challenge cited was keeping up with regulations (45%), however, 38% also noted that they had inadequate access to critical sustainability data.

              - Complying with regulations was also cited as the primary driver of organizations’ sustainability efforts with 64%, while ethical obligations (54%) and talent acquisition/retention (41%) rounded out the top three.

  • Four out of five respondents (80%) said that their data center carbon footprint had either stayed the same or increased in the past two years; less than two in five (19%) said it decreased at all, with only 2% saying it decreased more than 10%.

              - In looking ahead two years, still more than half (51%) expect the carbon footprint of their data center will either stay the same or increase; only 12% expect it to decrease more than 10%.

“To get to net-zero, firms must establish a concrete strategy and implementation plan, with leadership buy-in, that takes a data-driven approach to emissions across the entire IT estate, including edge, on-prem, and off-prem,” said Mark Ablett, President, Digital Infrastructure, Hitachi Vantara. “As the survey found, too many companies are allowing their strategies to be dictated by regulation, which can be a hinderance because it focuses on the needs of the day instead of the business case for sustainable operations. However, sustainability efforts can lower energy costs, save storage space, and help streamline operations and data management for greater productivity.”

The Critical Role of the Data Center in Reducing Emissions

Despite the lack of progress in reducing the data center footprint, 60% of respondents said that creating an eco-friendly data center was a top priority for the organization, and when asked what steps they had taken already to reduce their carbon footprint, data center decarbonization was the top response at 56%. However, data center decarbonization was also most commonly cited as the area where firms need outside assistance, with 42% saying they needed third-party help. The second-most common step taken involved using the latest technological solutions to reduce carbon footprint at 48%, with 44% saying that they had created a corporate culture to support sustainability goals.

“The fact that data center decarbonization was the only area to gain more than 50% agreement suggests that there is still largely a lack of consensus about what steps to take,” Ablett added. “Broadly speaking, these disparities underscore the need for greater knowledge sharing and involvement of company leadership across the C-suite.”

In fact, part of the problem appears to be that executives across the C-Suite are not fully aware of the importance of data center modernization to achieve their overall sustainability goals. CEOs, Chief Digital Officers (CDOs), and CTOs appear better informed, with 58% of CEOs and CDOs and 50% of CTOs saying that an eco-friendly data center is one of the most effective ways to reduce their company’s carbon footprint; however, only 14% of CFOs and 31% of Chief Sustainability Officers agreed.

For more information about Hitachi Vantara’s efforts in sustainability, visit:

A Closer Look at Keys to Sustainability Success

Survey respondents were designated as being leaders, advanced, early implementers, or beginners, based on their level of progress in creating an eco-friendly data center by implementing eight key sustainability initiatives. Overall, leaders were more likely to say they had started taking steps to decarbonize their data centers, with nearly three-quarters (73%) of leaders saying they had started, compared to only 39% of beginners who said the same. However, when it came to goals for net zero carbon emissions, there was not as big of a gap, with leaders targeting 2048 for net zero compared to 2049 for beginners.

For more information on how Hitachi Vantara is helping customers provide a data-driven approach to sustainability, please click here.

Breakdown of Survey Respondents

Commissioned by Hitachi Vantara, ThoughtLab Research interviewed 1,000 respondents globally, including 250 in the U.S., across a range of industries including financial services, manufacturing, transportation, healthcare, and public sector.

The rest of the respondents were divided among Canada as well as the UK, Germany, Spain, Italy, and the Nordics in Europe; and India, China, and Australia in Asia Pacific. Nearly all of the respondents (96%) are from companies with 1,000 or more employees.

Additional Resources

Connect With Hitachi Vantara

About Hitachi Vantara

Hitachi Vantara, a wholly-owned subsidiary of Hitachi Ltd., delivers the intelligent data platforms, infrastructure systems, and digital expertise that supports more than 80% of the Fortune 100. To learn how Hitachi Vantara turns businesses from data-rich to data-driven through agile digital processes, products, and experiences, visit

About Hitachi, Ltd.

Hitachi drives Social Innovation Business, creating a sustainable society through the use of data and technology. We solve customers' and society's challenges with Lumada solutions leveraging IT, OT (Operational Technology) and products. Hitachi operates under the business structure of “Digital Systems & Services” - supporting our customers’ digital transformation; “Green Energy & Mobility” - contributing to a decarbonized society through energy and railway systems, and “Connective Industries” - connecting products through digital technology to provide solutions in various industries. Driven by Digital, Green, and Innovation, we aim for growth through co-creation with our customers. The company’s consolidated revenues for fiscal year 2022 (ended March 31, 2023) totaled 10,881.1 billion yen, with 696 consolidated subsidiaries and approximately 320,000 employees worldwide. For more information on Hitachi, please visit the company's website at


HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.



Tony Buglione
Hitachi Vantara
+1 484 919 5767

{ "FirstName": "First Name", "LastName": "Last Name", "Email": "Business Email", "Title": "Job Title", "Company": "Company Name", "Address": "Address", "City": "City", "State":"State", "Country":"Country", "Phone": "Business Telephone", "LeadCommentsExtended": "Additional Information(optional)", "LblCustomField1": "What solution area are you wanting to discuss?", "ApplicationModern": "Application Modernization", "InfrastructureModern": "Infrastructure Modernization", "Other": "Other", "DataModern": "Data Modernization", "GlobalOption": "If you select 'Yes' below, you consent to receive commercial communications by email in relation to Hitachi Vantara's products and services.", "GlobalOptionYes": "Yes", "GlobalOptionNo": "No", "Submit": "Submit", "EmailError": "Must be valid email.", "RequiredFieldError": "This field is required." }