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Press Release

December 15, 2016

Hitachi Content Platform Named a Leader in IDC MarketScape on Object Storage Once Again

Revenue dominance, strong ecosystem and focus on emerging markets earn HCP influential status

SANTA CLARA, CA (December 15, 2016) — Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (TSE:6501), today announced that Hitachi Content Platform (HCP) has been placed by International Data Corporation (IDC) in the Leaders category of the IDC MarketScape: Worldwide Object-based Storage 2016 Vendor Assessment (doc #US41918416, December 2016).

IDC analysts evaluated 12 of the most notable object-based storage vendors based on a comprehensive framework and a set of parameters that gauge the success of a supplier in delivering an object-based storage solution in the market.

The report states, “Today, the HCP solution gets to the heart of what many customers are looking to accomplish in the areas of hybrid cloud and workforce mobility while retaining visibility and control over their digital assets.”

“HDS’s HCP portfolio, along with its growing ecosystem of technology partners, is in a unique position in the object-based storage market. With an installed base of over 1,700 customers and focus on emerging markets such as internet of things (IoT), web 2.0 and analytics, HDS’s HCP is on the path for continued success in this space.,” said Amita Potnis, research manager, file- and object-based storage systems at IDC. “Through the latest initiative around digital transformation, HDS is positioning the HCP portfolio as a futureproof technology that can sustain data growth and scale performance and capacity at affordable costs for the workloads of today and tomorrow.”

According to the IDC MarketScape, “HDS's strength lies in the ecosystem of products that the company has created around the HCP offering with HCP Anywhere and Hitachi Data Ingestor. HDS's continued development efforts have resulted in not only an ecosystem of products but also configurations and data tiering options. The freedom to mix and match software-only or hardware-based access nodes (G-nodes) and economical storage nodes (S-nodes) as well as tiering to public cloud is a tremendous opportunity for end-user customization based upon their requirements. Acquisitions such as Pentaho, business analytics software, will help HDS target emerging markets such as internet of things (IoT), analytics, and Social Innovation solutions.”

“Hitachi Content Platform software is a catalyst for digital transformation because it is more than just a simple object store. It’s an integrated portfolio of object, cloud file gateways and end user collaboration that enables organizations to gain control of data and extract business value at scale. It also addresses concerns around compliance and governance, creating private, public and hybrid clouds, and supporting IoT, web 2.0 and big data analytics projects,” said Peter Sjoberg, chief technology officer, cloud and mobility for Hitachi Data Systems.

To download the IDC MarketScape: Worldwide Object-Based Storage 2016 Vendor Assessment,” click here.

According to Worldwide File- and Object-Based Storage Forecast, 2016–2020 (IDC #US41685816, September 2016), object-based storage capacity is expected to grow at a CAGR of 30.7% from 2016 to 2020, reaching 293.7EB in 2020.

In April of 2016, IDC produced a report on Hitachi's object-based storage product portfolio titled “Hitachi Content Platform: End-to-End Portfolio for the 3rd Platform.” To download this report, click here.

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About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360 degree assessment of the strengths and weaknesses of current and prospective vendors.

About the Hitachi Content Platform Portfolio
The Hitachi Content Platform portfolio is the only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search and analytics to create a tightly integrated, simple and smart cloud storage solution. The Hitachi Content Platform (HCP) enables organizations to properly manage, govern, protect and share data so that they can improve productivity, gain efficiency and further their transformation of IT. HCP object storage is more than just a compliant archive and cloud storage platform, it is a solution to challenges organizations face every day. HCP allows IT professionals to empower an increasingly mobile workforce, unify diverse data for greater insight to drive the business, ensure compliance with ever-changing regulations, store and protect large amounts of data, securely incorporate hybrid cloud and even deliver differentiated cloud storage services. HCP modernizes file storage with support for traditional (CIFS/SMB/NFS) and cloud (S3, REST) protocols, as well as an integrated cloud file gateways (Hitachi Data Ingestor) for remote and branch offices, and an integrated mobility solution for managing collaboration and end-user data protection. (Hitachi Content Platform Anywhere).

About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., builds information management and Social Innovation solutions that help businesses succeed and societies be safer, healthier and smarter. We focus on big data that offers real value – what we call the Internet of Things that matter. Our IT infrastructure, analytics, content and cloud solutions and services drive strategic management and analysis of the world's data. Only Hitachi Data Systems integrates the best information technology and operational technology from across the Hitachi family of companies to deliver the exceptional insight that business and society need to transform and thrive. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society's challenges with our talented team and proven experience in global markets. The company's consolidated revenues for fiscal 2014 (ended March 31, 2015) totaled 9,761 billion yen ($81.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information on Hitachi, please visit the company's website at

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