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Press Release

March 20, 2013

Hitachi Data Systems Grows Presence in New Zealand With New Business Manager

Industry Veteran Mark van der Wat Spearheads NZ Market Expansion, Capitalising on Cloud and Big Data Market Opportunities

NEW ZEALAND - March 20, 2013 - Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the appointment of Mark van der Wat as the New Zealand business manager.

With responsibilities for growing the company’s business across direct and indirect channels, van der Wat will focus on enterprise and mid-market organisations in New Zealand, working with customers looking to drive value from HDS cloud and big data solutions. Based in Wellington and reporting to Anthony Clarke, commercial sales director for Australia and New Zealand, van der Wat will also be in charge of partner liaisons, including planning and executing partner programs and driving brand awareness for Hitachi Data Systems in the mid-market.

Van der Wat joins the company with over 20 years of experience in the IT industry, including previous roles at Quest Software, Cisco and Hewlett Packard.

Van der Wat commented: "I’m thrilled to spearhead Hitachi Data Systems growth in New Zealand. Leveraging our strong relationships with channel partners and enterprise customers, our information technologies, services and solutions helps New Zealand companies improve IT costs and agility and achieve a demonstrable business impact, to truly innovate with information."

Anthony Clarke added: "Mark brings a wealth of local IT industry knowledge to this role that allows us to further expand our New Zealand market presence. Executing on our Innovate With Information vision, he will help us capitalise on new market opportunities with cloud and big data that go beyond infrastructure to encompass data management and the convergence of server, network and storage."

About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 5,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:

Hitachi Data Systems
Isabel Wagner
+61 2 9325 3365
isabel.wagner@hds.com

PR Agency
Alice Ridgway
+61 2 8281 3833
alice@howorth.com.au

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