Hitachi Data Systems Appoints New ANZ Country Manager to Spearhead Growth in Information Solutions, Cloud and Big Data

Neil Evans Succeeds Neville Vincent, Who Was Promoted to SVP and GM, Asia Pacific, Based in Hong Kong

AUSTRALIA — April 16, 2013 — Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the appointment of Neil Evans as vice president and country manager for Australia, New Zealand and the Pacific Islands. In this role, Evans will spearhead continued company growth in the region, capitalising on business opportunities from information solutions, cloud and big data.

With overall responsibilities for growing the business across ANZ,Evans will manage all operational aspects, including driving business strategies, setting performance goals, and growing overall profitability of the company. He joins the Hitachi Data Systems ANZ team from Europe where he was regional vice president and general manager of Eastern EMEA, managing a region comprising 38 countries. Evans has held general manager positions in Russia and the CIS countries at Hitachi Data Systems in addition to his role as the general manager for channels in EMEA.

Based in Sydney, Evans will focus on executing the Hitachi vision of being a trusted provider of innovative information solutions to the market through its strategic big data and cloud-based offerings. Evans commented, “I am thrilled to be joining a high-achieving region for Hitachi Data Systems in an organisation that enables its customers to truly innovate with information. I am looking forward to carrying on the great work Neville has done supporting our customers across the region.”

Evans succeeds current vice president and country manager Neville Vincent, who has been promoted to senior vice president and general manager for Asia Pacific, and who will develop the strategy to drive the business forward across the region. Vincent, who is relocating to Hong Kong for his regional role, said, “Neil is a highly successful general manager with a strong track record in exceeding revenue and profit targets in new and existing markets for IT, software and services organisations. He will be a great leader and addition to the Hitachi family in ANZ.”

During Vincent’s leadership, Hitachi Data Systems business in Oceania expanded with significant year on year growth in revenue and customer base. Vincent has been with Hitachi Data Systems since 2005, having previously served as managing director of the company’s Korean operations.

Before joining Hitachi Data Systems, Evans co-founded a management consultancy firm providing sales, marketing and leadership support to UK organisations. He has also held senior roles at Computacenter and numerous system integrators, consultancy partners, independent software vendors (ISV), distribution businesses and application partners across the UK.

About Hitachi Data Systems
Hitachi Data Systems provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our customers gain compelling return on investment (ROI), unmatched return on assets (ROA), and demonstrable business impact. With approximately 5,900 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at http://www.hds.com/anz/.

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi will focus more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, environmental, industrial and transportation systems, and social and urban systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Press Contacts:

Hitachi Data Systems
Isabel Wagner
+61 2 9325 3365
isabel.wagner@hds.com

PR Agency
Alice Ridgway
+61 2 8281 3833
alice@howorth.com.au

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