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Press Release

November 20, 2019

New Airport Solution From Hitachi Vantara Uses AI To Alleviate Holiday Travel Woes

Lidar, Video, Computer Vision and Advanced Analytics Help Airlines and Airports Reduce Wait Times, Flight Delays and Jet Fuel Consumption During the Busiest Travel Season of Year

SANTA CLARA, Calif. – Nov. 20, 2019 – Hitachi Vantara, the Silicon Valley-based digital infrastructure and solutions subsidiary of Hitachi, Ltd. (TSE: 6501), is applying new artificial intelligence technologies to help airlines and airports solve some of their greatest challenges during the busy holiday season. The company's technology aims to eliminate travel delays caused by congestion at check-in, security, retail and aircraft boarding areas.

The holiday season is the busiest travel time of the year1. This year, nearly 50 million Americans are expected to board planes and a billion people will be traveling worldwide2 to see loved ones or for vacations. Connecting passengers, connecting bags and security delays are among the leading causes of travel delays.3

Hitachi Vantara has developed solutions that combine computer vision with video analytics and machine learning to help airline and airport staff identify when and where congestion and delays are occurring and take action to address them during even the busiest travel times.

The solution is already being piloted by a major U.S. airline, and Hitachi Vantara hopes to implement the technology at more U.S. airports in time for the 2020 holiday season.

The Lumada Video Insights solution uses lidar (light detection and ranging) – a laser-based radar-like technology – to produce a 3D visual model of the airport and the movement of travelers, equipment and luggage in real time.

The solution also applies video analytics tools to analyze the movement of travelers and luggage throughout an airport – while maintaining passenger privacy and without capturing any personally identifiable information. Comparing the actual movement of travelers to ideal models can then help airline and airport staff to identify issues and take action to streamline passengers’ travel experiences from the moment they check in to the moment they are safely in their seat with baggage stowed.

Examples of how Lumada Video Insights can help airlines and airports improve traveler experiences include:

  • Streamline check-in and security lines. Lumada Video Insights provides “long line alerts” for security checkpoints and check-in counters. These can be used to alert travelers to average wait times before they arrive at the airport, and help airlines ensure they are appropriately staffing lines to improve customer service.
  • Provide travelers with more time to shop or relax in the lounge. Congestion can also have a big impact on airport retailers’ bottom lines. A study by air transport company SITA found that shopping in airports is an estimated annual global spend of $22 billion, suggesting that airports should focus efforts on incentivizing passengers to spend more time in their commercial areas. Lumada Video Insights congestion alerts can help airports and airlines to get passengers through check-in and security faster, so they can enjoy airport amenities before hopping on their flights. They can also be used in lounges and retail areas at the airport to help retailers identify when to increase or reallocate staffing, and analyze the movement of travelers through retail areas to identify popular retail sales items, so they can put them closer to entrances or stock more of them.
  • Proactively manage overhead luggage space on aircraft. Hitachi Vantara’s technology can be used to count and monitor the size and volume of baggage in a boarding area before passengers make their way onto the plane. This can help to prevent the frustrating situation where passengers who have already boarded an aircraft with their carry-on luggage find overhead bins full and have to return luggage to the front of the aircraft (like salmon swimming upstream!), potentially delaying departures.
  • Achieve better on-time performance and reduce aviation fuel consumption. As much as 4.5% of commercial jet fuel consumption4 has been attributed to inefficiencies at the terminal. Moving passengers more smoothly through the airport may not only increase customer satisfaction but can also contribute to reducing the carbon footprint of the airline industry.

"Nothing ruins a holiday travel experience like long lines and flight delays," said Mark Jules, global vice president, smart spaces and video intelligence at Hitachi Vantara. "Hitachi Vantara is committed to creating innovative technologies that can help airports and airlines identify and address congestion hot spots, which make a big impact on the industry’s bottom line, environmental footprint, and their customers’ travel experiences."

"As someone who travels frequently, I can personally relate to the frustration of airport congestion, long security lines, flight delays and lost luggage. A new approach has been needed for a long time but the criticality of maintaining personal privacy in public spaces has continued to present a challenge," said Rich Karpinski, research director, internet of things at 451 Research. "Airports and airlines can now address these issues with the application of lidar, which captures only critical contextual data without the same level of identifying clarity as video, advanced analytics and other video intelligence technologies. Hitachi Vantara’s Lumada Video Insights solution is making it simple for them."

Additional Resources

Connect with Hitachi Vantara

About Hitachi Vantara
Hitachi Vantara, a wholly owned subsidiary of Hitachi Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society – what we call a double bottom line. Only Hitachi Vantara combines over 100 years of experience in operational technology (OT) and more than 60 years in IT to unlock the power of data from your business, your people and your machines. We help enterprises store, enrich, activate and monetize their data to improve their customers’ experiences, develop new revenue streams and lower their business costs. Over 80% of the Fortune 100 trust Hitachi Vantara for data solutions. Visit us at:

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is focusing on Social Innovation Business combining its operational technology, information technology and products. The company’s consolidated revenues for fiscal 2018 (ended March 31, 2019) totaled 9,480.6 billion yen ($85.4 billion), and the company has approximately 296,000 employees worldwide. Hitachi delivers digital solutions utilizing Lumada in five sectors including Mobility, Smart Life, Industry, Energy and IT, to increase our customer’s social, environmental and economic value. For more information on Hitachi, please visit the company's website at

Steve MacDonnell
Hitachi Vantara
+1 (408) 327-3670

Andrew McCrea
Weber Shandwick for Hitachi Vantara
+1 (310) 854-8219

HITACHI is a trademark or registered trademark of Hitachi, Ltd. All other trademarks, service marks, and company names are properties of their respective owners.

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