The business world as we know it is transforming and companies are moving toward their own digital North Star to avoid potential extinction. We’ve talked a lot about the underlying solutions businesses need to succeed, from cloud and digital analytics to AIOps. What we haven’t touched on is choice, specifically the sheer number of solutions companies have to pick from today.
That’s good news, right? Everyone loves to have choices. That’s a trick question of course. We should be thrilled that we no longer live in the days of the Model T when your choice in colors was black and, well, black. Or the other choice, a faster horse for your buggy. Where is the fun in that?
Today in our personal lives we have choices in virtually every buying decision we make, from the way we elect to create shopping lists to the connected doorbell we pick for our homes. The same is true for businesses. Take cloud as an example. The cloud market is growing at an incredible rate. Gartner expects public cloud revenue alone to grow 17.3% in 2019 to $206.2 billion. They also expect that cloud computing and services will reach nearly $300 billion by 2021. With this type of growth come choices.
There are many ways to sift through the candidates to find the best fit. In fact, if you wanted, you could spend months researching your options and assessing various criteria—price plans, deployment options, compatibility with current infrastructure, current features, product road-map, level of customer service—the list goes on. To help streamline the process, here is one thing I look for right out of the gate—solution providers who eat their own cooking.
In all the articles and analyst reports you read, how often does it tell you if the solution provider believes so much in their solution that they use it themselves to run their business, improve productivity for their employees, and so on. After all, isn’t this the ultimate endorsement to your potential buyers?
Hitachi Vantara believes it is important to use our own products and services, demonstrating where they drive our business value because the success we achieve is far more powerful than anything we could ever just say. Namely, it delivers proof along with relatable stories that show confidence in our capabilities to transcend AND transform. Such artifacts easily go viral and become infectious—customers gain new levels of confidence that they too can achieve similar transformative outcomes. It demonstrates transparency and authenticity—confirming we are all in the same boat in these rapidly changing digital waters.
EOOC (Eating Our Own Cooking), Hitachi Vantara’s program, also gives us the chance to talk with customers about their business challenges on a very intimate level. We can truthfully relate to them and where they are, because we are or have been at the very same crossroads and can guide them through the entire process step by step.
Here’s one example. We put enterprise analytics, reporting and an IoT platform on a data lake architecture using Pentaho. As a result, we increased efficiency, reduced cost of operations and grew new business opportunities. Here are some specific examples of just how impactful this effort was to our business.
- We achieved a 30% improvement in data analytics operations.
- We saw a more than 50% improvement in data quality and consistency.
- We achieved a 20% reduction in the costs of operating the platform.
If that doesn’t convince you of the power of EOOC, I’m not sure what will.
Companies today are operating in the era of choice, but with the speed of business moving faster than ever and threats looming around every corner, we need to make smart decisions quickly. Looking for those businesses that put their money where their mouth is might be the best criteria of all when you’re beginning your search for the next big technology platform or digital business solution.