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Delivering Marketing Success Through DataOps

Hello and welcome to Episode 4 of the first season of the “Your DataOps Advantage” podcast series by Hitachi Vantara! In this episode, podcast host, Bill Schmarzo (our CTO of IoT and Analytics) sits down with Jonathan Martin (our CMO) to reflect on how marketing scrutiny is at a peak — making return on investment absolutely critical. They discuss how DataOps allows marketers to use their data to support decisions, conduct analysis, predict possible future outcomes, and strategically select the highest return. Isn’t it time to data-enable your marketing team?

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