Delivering Marketing Success Through DataOps

Using Data To Unlock Marketing Insights

Using Data To Unlock Marketing Insights
23 mins | August 12, 2019

Summary

Hello and welcome to Episode 4 of the first season of the "Your DataOps Advantage" podcast series by Hitachi Vantara! In this episode podcast host, Bill Schmarzo (our CTO of IoT and Analytics) sits down with Jonathan Martin (our Chief Marketing Officer) to share insights about the life of a Chief Marketing Officer in today's data crazed world. Together these two data champions discuss entertaining customers, marketing as the organizational growth catalyst and DataOps as the methodology to make it all happen. Bluetooth connect those headphones folks—it's time we do more than just interrupt our customers!

Tags

Host

Bill Schmarzo
CTO, IoT and Analytics, Hitachi Vantara

Bill Schmarzo is regarded as one of the top Digital Transformation influencers on Big Data and Data Science. His career spans over 30 years in data warehousing, BI and advanced analytics. As the current CTO, Analytics and IoT for Hitachi Vantara, "The Dean of Big Data" guides the company's technology strategy and drives "co-creation" efforts with select customers to leverage IoT and analytics to power digital transformation.

Jonathan Martin
Chief marketing officer, Hitachi Vantara

Jonathan Martin is responsible for the global strategy and execution of all aspects of Hitachi Vantara's marketing efforts. Self-described as a career CMO, Jonathan's passion is to drive a progressive approach to B2B marketing at the intersection of metrics and magic where creativity and data work together.

Transcript

Hello. Welcome to the Hitachi Vantara DataOps advantage podcast. My name is Bill Schmarzo and I'm the chief technology officer of IOT and analytics here at Hitachi Vantara. The DataOps advantage podcast is going to track the trials and tribulations of different organizations of different sizes across different industries as they wrestled with how do you get value from your data. What we're going to do is we're going to talk to these organizations about how they're leveraging DataOps to uncover value in their data and help them to figure out how to drive return on their data investments. Hey Jonathan, are you doing today?

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