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It’s All Gas and No Brakes for Partner Growth

Kimberly King Kimberly King
VP, Global Partner Strategy and Programs, Hitachi Vantara

December 05, 2022

Driving transformation, helping organizations manage complex hybrid and multicloud environments and extract insight from their data is a lot easier said than done. It requires industry expertise, technical innovation, and trusted partnership.

Fortunately for our customers, Hitachi Vantara brings the best of both worlds to bear on the most pressing digital challenges they face. We combine our innovative solutions and services with one of the most trusted and engaged partner ecosystems in the industry – working alongside us, and more often than not, leading the way.

But it’s not by accident. We’ve spent the last few years building, nurturing, and growing our partner ecosystem to become an industry powerhouse. Today Hitachi Vantara partners are more capable than ever before of providing high value to customers, while attracting new business with greater success.

Value Not Volume

While many of our competitors are focused on increasing the volume of partners they have, here at Hitachi Vantara, we are investing in increasing the value our partners gain from working with us. We’ve focused on a series of innovations that help our partners close deals faster and attract new business with greater ease, including:

  • Personalized digital selling platform: An ecosystem of innovations and resources that help partners not only develop new opportunities, but efficiently advance them to closure.
  • Configuration tools: Tools that deliver ‘best-fit’ recommendations for customers’ unique needs.
  • Automation: An AI-driven pricing tool and automated quote approval process that approves 65% of partner quotes within one hour and more than 80% within the same day.
  • Partner Marketing Hub: A robust portal partners can use to jumpstart their pipelines with an ever-growing repository of engaging and simple-to-customize prospecting and marketing assets.
    • Using market development funds, accredited partners can utilize ‘campaign-in-a-box’ style resources, including everything from content for co-branding to email templates and social media kits.
    • We’ve done the heavy lifting with our new partner go-to-market plays, too: It’s easier than ever to launch pre-built, integrated campaigns that open doors, create new conversations, and persuasively position the partner’s advantage around critical customer outcomes. For example, our easy-to-execute Storage Modernization go-to-market play is designed to help partners take direct aim at the competition with content and messaging that covers key storage modernization themes.

In addition to all of this, our wealth of training, tools, product management experts and demo systems make it easy to learn and showcase the value of our solutions to customers.

Trusted, Profitable, and Sustainable

Trusted, profitable, and sustainable is the mantra of our Partner Program for 2023. We are determined that our partners can count on us throughout the new year to empower them with the very best capabilities and expertise they need to pump up their revenue, drive scale and see double-digit growth with Hitachi Vantara. When it comes to the momentum needed to succeed, it’s all gas and no brakes for 2023. And we’re committed to that.

You can read a lot more about this amazing partner program and our open road to winning new business with partners on our brand new Partner Acceleration page. This exciting new site is dedicated to highlighting the latest partner innovations from Hitachi Vantara, great stories of client success, and ways for our partners to drive new opportunities. Check it out and let us know what you think.

Kimberly King is Senior Vice President, Strategic Partners & Alliances, Hitachi Vantara.

Kimberly King

Kimberly King

Kimberly King is Senior Vice President, Strategic Partners & Alliances, Hitachi Vantara.