Challenge: Find a robust platform able to keep up with increased data volumes and the company’s growing customer base.
Solution: Pentaho Business Analytics produces reports using real-time data.
Global interactive marketing provider introduces unprecedented access to business intelligence, big data analytics.
ExactTarget is a global provider of cross-channel interactive marketing solutions. The company was searching for an analytics platform that would provide real-time data insights. Additionally, they sought to provide customizable reporting for their clients around the globe. An ideal solution was one that would be easily integrated into their existing platform. Another important criterion was that the software must be easily scalable to meet the needs of a growing customer base. The company anticipated growth and needed a software solution able to handle increased requests for reports and data.
Hitachi Vantara’s Pentaho Business Analytics was integrated into ExactTarget’s on-demand interactive marketing platform. This integration allowed ExactTarget’s platform to power Pentaho’s report builder feature enables real-time data analysis. With Hitachi Vantara’s Pentaho Business Analytics integrated into ExactTarget’s on-demand interactive marketing platform, the company could create a suite of real-time data analytics and customizable reporting for its clients around the globe.
Hitachi Vantara’s solution allowed ExactTarget to create relevant and targeted cross-channel marketing campaigns. ExactTarget can now offer integrated data analysis and reporting that allows marketers to explore interactive marketing metrics in real time. Hitachi Vantara’s Pentaho Business Analytics solution enables ExactTarget to offer a powerful integrated data analysis and reporting solution that allows marketers to explore interactive marketing metrics in real time to create cross-channel marketing campaigns across email, mobile, social media and the web.