Businesses have to transform to keep ahead of competition and digital disruptors. It’s important for organizations to leverage data and technology for automating operations and processes, increase customer loyalty, attract new markets and grow revenue streams. Real time personalized customer services are dependent on constant analysis of vast amounts of data. This requires a robust, highly available IT infrastructure powered by purpose built Flash that provides speed, efficiency and agility to better serve customers while handling exponential data growth.While flash data reduction capabilities viz. compression and deduplication bring huge savings in terms of capacity, power and cooling it is important to understand that not all Flash technologies are same.HDS’ new systems with SVOS 7 software offerings include efficiencies that reduce storage needs by 5:1, intelligent flash-aware IO stack with predictable, low latency performance and guaranteed data availability to deliver new business models faster and more efficiently.