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Press Release

Pentaho, Semphonic and Infobright Deliver Big Data Web Analytics

July 10, 2012

Online demonstration and upcoming webinar show how to gain insight from detailed Web data

July 10, 2012, — Today, Pentaho, Infobright and Semphonic announced a partnership to help organizations maximize the value of their Websites as lead generation and revenue engines. Combining their respective technology and expertise, companies can quickly uncover meaningful insights from big data Web analytics:

  • Semphonic services to extract and segment data from Web analytics tools such as Omniture, WebTrends and Google Analytics Premium;
  • Infobright’s high-performance data repository for transformation and storage of massive amounts of data;
  • Pentaho’s Business Analytics platform to tightly couple data integration and business analytics to visualize and explore Web detail data and positively impact organizations’ performance.

To learn more, access the interactive demo and register for the joint webinar on July 19, 2012.

The challenge with organizations’ Web analytics efforts is finding a way to meaningfully represent digital behavior at the customer-level. The new initiative uses Semphonic's state-of-the-art techniques for tracking customers across multiple identity keys to understand, classify and measure the success of individual touchpoints, and then stream the data using a consistent customer-level model into an analytics warehouse built using Infobright and Pentaho technology.Through this new initiative, CMOs, product managers or marketing analysts will be able to rapidly answer questions regarding Website usage, customer behavior, marketing effectiveness and site performance in a highly visual format that allows for easy understanding of both overall activity and individual interactions.

Gary Angel, President of Semphonic, comments, “Semphonic’s two-tiered digital segmentation approach is fundamental to bringing customer-level analysis to digital data. By analyzing both WHO the visitor is (e.g. customer vs. prospect vs. non-qualified) and WHY they are interacting on each occasion (our unique digital segmentation), we create a true picture of the customer journey. This partnership provides a compelling combination of technology and techniques that span every aspect of gathering, storing, classifying and joining streams of multi-channel data together in a way that enables true customer analytics and customer-level marketing. Simply put, this partnership brings together everything organizations need to be able to understand their online channels better and act upon that knowledge.”

Rosanne Saccone, Chief Marketing Officer of Pentaho, comments,“The opportunities to make better marketing decisions from behavioral patterns hidden in big data volumes and diverse data sources are enormous. Pentaho Business Analytics unifies data integration and business analytics capabilities and along with our big data partners, Infobright and Semphonic, allow enterprises to immediately access, analyze and visualize massive amounts of detailed Web data and gain valuable business insights.”

Susan Davis, Vice President of Marketing at Infobright explains, “This partnership makes it easy for organizations to use their detailed Web analytics data to drive business improvement. With their expertise in Web analytics and measurement, Semphonic helps organizations understand what data is important and how to use it to their advantage. Using Infobright technology simplifies the process of storing and analyzing the growing volumes of Web data at a fraction of the cost of traditional approaches, while letting companies gain a deep level of data analysis delivered in interactive user-driven visualization and dashboards from Pentaho.”

  • Access and use the demo to explore how to uncover meaningful insights from big data Web analytics.
  • CMOs, product managers, business analysts and marketing managers who want to learn more should register for the joint webcast, “Mastering Digital Measurement: The Tools You Need to Get it Right” on July 19, 2012 at 10 am PST.
  • Join the conversation on Twitter. Follow us: @Pentaho @Semphonic @Infobright

About Semphonic
Semphonic is the world's largest independent Web analytics consultancy, with headquarters in the San Francisco Bay Area and offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit:

About Infobright
Infobright’s high-performance database is the preferred choice for applications and data marts that analyze large volumes of “machine-generated data” such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

About Pentaho, a Hitachi Group company
Pentaho, a Hitachi Group company, is a leading data integration and business analytics company with an enterprise-class, open source-based platform for diverse big data deployments. Pentaho’s unified data integration and analytics platform is comprehensive, completely embeddable and delivers governed data to power any analytics in any environment. Pentaho’s mission is to help organizations across multiple industries harness the value from all their data, including big data and IoT, enabling them to find new revenue streams, operate more efficiently, deliver outstanding service and minimize risk. Pentaho has over 15,000 product deployments and 1,500 commercial customers today including ABN-AMRO Clearing, BT, EMC, NASDAQ and Sears Holdings Corporation. For more information visit