All press releases

Press Release

Leading Visual Effects Studios to Demonstrate the Power of Hitachi NAS at SIGGRAPH 2012

July 31, 2012

Arc Productions, Lux VFX, newbreed Visual Effects, Rainmaker Entertainment, Inc. and Tippett Studio to Showcase Hitachi NAS Platform Speed and Efficiency

SANTA CLARA, Calif. — July 31, 2012 — Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi Ltd. (TSE: 6501), will showcase the power of Hitachi NAS Platform (network attached storage) through several visual effects (VFX) customers at SIGGRAPH 2012, August 7-9, at the Los Angeles Convention Center. Visitors to Booth #622 will see how HDS technology enables media and entertainment customers to deliver better quality video effects and animated productions. Booth visitors will also meet with executives to learn more about HDS solutions for the media and entertainment industry.

Representatives from HDS customers, Arc Productions (Toronto, Canada), Lux VFX (Vancouver, BC), newbreed Visual Effects (Montreal, Canada), Rainmaker Entertainment, Inc. (Vancouver, BC), and Tippett Studio (Berkeley, CA), as well as value-added reseller (VAR) Annex Pro (Vancouver, BC), will join HDS to help highlight their solutions and breakthroughs with video presentations. Hitachi NAS Platform technology helps customers store and share massive amounts of content with speed and efficiency.

“Hitachi Data Systems is excited about the innovations we have seen from the studios and what Hitachi NAS Platform technology can bring to the entertainment industry,” said Ravi Chalaka, vice president, Solutions Marketing, Hitachi Data Systems. “Hitachi NAS Platform enables faster renders and increased efficiency in post-production workflows with its high IOPs (input-output operations per second), leading to lower cost and better visuals. It’s designed to make our customers’ environments more productive and to meet tight deadlines without compromising quality. We look forward to sharing our customer successes and their incredible visuals at SIGGRAPH.”

Customer Quotes:

  • Rainmaker Entertainment, Inc.: “Rainmaker has been using Hitachi NAS Platform as its primary storage solution since 2005, producing dozens of DVD titles, video game projects and a soon to be released feature called, “Escape from Planet Earth.” Our Hitachi NAS solution has been rock solid from day one, evolving and growing to meet the ever-changing requirements of our productions.” – Ron Stinson, director, IT and Operations
  • Tippett Studio: “Hitachi NAS Platform technology enables Tippett Studio to keep our artists more productive. Faster renders with significantly improved data access allow us to deliver amazing imagery at a faster rate, providing our customers with a better quality product."
    – Sanjay Das, chief technology officer

About Hitachi NAS Platform

Hitachi NAS Platform, powered by BlueArc®, is an advanced and integrated NAS solution. It is a powerful tool for file sharing as well as file server consolidation, data protection and business critical NAS workloads. Hitachi NAS Platform is well suited to data center environments as well as the workloads of medium organizations and remote data centers.

Web Resources

About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable business impact. With a vision that IT must be virtualized, automated, cloud-ready and sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more than 5,800 employees worldwide, Hitachi Data Systems does business in more than 100 countries and regions. Hitachi Data Systems products, services and solutions are trusted by the world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than 80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world – and information is the new currency. To learn more, visit:

About Hitachi, Ltd.

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 320,000 employees worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled 9,665 billion yen ($117.8 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes information and telecommunication systems, power systems, industrial, transportation and urban development systems, as well as the sophisticated materials and key devices that support them. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Melissa Rossiter
(408) 970-4849

Lois Paul & Partners

Brandi Ellerbee
(512) 638-5327