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Photobucket Selects Hitachi Data Systems Cloud Solutions to Actively Host and Serve Billions of Customer Photos

March 31, 2015

Hitachi Data Systems Selected Over Other Leading Cloud Competitors

SANTA CLARA, CA – March 31, 2015 – Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced that Photobucket, a photo and image hosting service provider with 54 million global unique visitors per month, has selected Hitachi Data Systems as the enterprise cloud provider for their photo- and image-hosting application. Hitachi Cloud Services, an enterprise cloud storage service powered by Hitachi Content Platform, provides the foundation for Hitachi cloud object-storage services.

Faced with an aging network attached storage (NAS) infrastructure, Photobucket sought a more flexible and cost-effective consumption solution to better meet customer capacity growth needs and move from NAS to object-based interfaces. Hitachi Content Platform provides massive scale via open interfaces, including REST, Amazon S3, and Openstack Swift, and is built on legendary Hitachi hardware that is known for its availability and performance. In collaboration with its partner, Trace3, HDS eased the integration process — from application connectivity verification and support and tuning of Photobucket’s key revenue-generating application through to the Hitachi Cloud Services infrastructure.

Photobucket chose Hitachi Data Systems over a number of competitors, due to the unique HDS ability to provide the entire solution. HDS provided integration services, ranging from trial accounts that verify application connectivity, to support and tuning of Photobucket’s key application, through to a Hitachi Cloud Services infrastructure. This solution has increased security and data integrity that is provided by the cloud service and platform and offers Photobucket the ability to transform from an infrastructure business to focus on their revenue-generating core application business. Hitachi Data Systems offers Photobucket a flexible, open solution with predictable costs that are based on actual pay-as-you-grow consumption: There is no oversubscription of storage, and there are no unpredictable charges from per-request fees.

Key Highlights

  • Photobucket is a new customer for HDS. Within the first year, HDS anticipates over 8PB of customer photo and image objects will be ingested, followed by over 1PB year-over-year growth.
  • Hitachi Cloud Services, powered by Hitachi Content Platform, will allow Photobucket to integrate its patented application to store two copies of original media in the globally dispersed Hitachi cloud.
  • Photobucket is a global leader in online photo hosting, sharing and printing services. More than 2.25 million images are shared daily. Photobucket has 26.4 million users in the U.S. across mobile and desktop, with 54 million global unique visitors per day.

Supporting Quotes

Photobucket Quote
"Of all the competition, Hitachi offered the most compelling proposal," said Michael Clark, CTO of Photobucket. "We needed to find a cloud service solution that would support our substantial growth plans for 2015 and beyond. The strong partner relationship HDS provides and the financial structure made the most sense for this critical part of our business. We know HDS will provide reliable cloud services and solution simplicity for our complex infrastructure needs."

HDS Executive Quote
"Cloud services are changing the way organizations, like Photobucket, do business," said Peter Sjoberg, CTO, Hitachi Data Systems. "Our success with Photobucket not only underscores the proven abilities of our cloud services powered by Hitachi Content Platform, it also demonstrates our ability to support flexible business models, our commitment to provide best-in-class innovative solutions to customers, and the importance of partnership and collaboration amidst rapidly changing market dynamics."

Find Out More

About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., provides information technologies, services and solutions that help companies improve IT costs and agility, and innovate with information to make a difference in the world. Our products, services and solutions are trusted by the world's leading enterprises, including more than 70% of the Fortune 100 and more than 80% of the Fortune Global 100. Visit us at

Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. For more information on Hitachi, please visit the company's website at

Press Contacts:

Hitachi Data Systems
Stefani Finch