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Hitachi Data Systems Improves Subscriber Retention for Telecom and Media Service Providers

February 22, 2016

New Hitachi Converged Infrastructure Solution Integrates SAP® Predictive Analytics with Trusted Hitachi Technology to Help Forecast Customer Behavior, Minimize Churn and Increase Customer Satisfaction

BARCELONA—February 22, 2016 – From the 2016 Mobile World Congress (MWC): Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced a new Hitachi Unified Compute Platform (UCP) 6000 for Predictive Analytics solution, with integrated next-generation advanced analytics software that predicts customer attrition, commonly referred to as “churn.” The solution gives telecom and media service providers insight into customer behavior with predictive scoring for real-time decision making. It uses the open and scalable Hitachi UCP architecture, which is designed to support high-performance, mission critical workloads and scale without disruption. With the ability to proactively address customer attrition, service providers can gain competitive advantage and increase customer satisfaction and loyalty by identifying churn-prone subscribers and creating targeted retention offers before customers defect.

“With continuous technological advancements, relatively short product and service lifecycles, growing content consumption, and highly competitive marketing among vendors, customer churn is a significant issue in today’s global telecom marketplace. Equally important is a proactive approach to customer retention, satisfaction and loyalty, which can all grow revenue and increase profit,” said Sean Moser, senior vice president, global portfolio and product management at Hitachi Data Systems. “The new Hitachi UCP 6000 for Predictive Analytics solution enables deeper insight into customer behavior and provides data that improves the customer experience.”

Introducing UCP 6000 for Predictive Analytics

The Hitachi UCP 6000 for Predictive Analytics is built upon the highly scalable Hitachi UCP for SAP HANA converged infrastructure solution, which can help customers achieve faster time to value. With its fully integrated enterprise-class storage, networking and blade servers, UCP 6000 for SAP HANA delivers simplified deployment of SAP solution environments, speeds time to value, removes IT infrastructure disruption and ensures the highest levels of application performance.

As part of the solution, SAP HANA and SAP Predictive Analytics allow users to run predictive models on massive amounts of data from external data points and provide forward-looking actionable insights in seconds. To further enable users to tap the value of their data and translate it into tangible business outcomes, the new Hitachi UCP 6000 for Predictive Analytics solution uses the functionality of SAP® Predictive Analytics software, which automatically handles the wide dataset and improves both efficiency and effectiveness of predictive modeling.

"Hitachi Data Systems and SAP both see the immense opportunity to translate the growing value of data into tangible business outcomes for our customers,” said Mike Walkey, Senior Vice President, Global Partner Organization at Hitachi Data Systems. "By combining our skills, solutions and expertise, we can help our customers identify the business needs, trends and opportunities that can provide a competitive advantage and ultimately lead to business success.”

Product Availability
Hitachi UCP 6000 for Predictive Analytics is available globally from Hitachi Data Systems now.

Join Hitachi and SAP at Mobile World Congress in Barcelona to Learn More
The Hitachi UCP 6000 for Predictive Analytics will be demonstrated at the 2016 Mobile World Congress (MWC), February 22-25 at Booth 6G21 in Hall 6. Attendees can also view demonstrations around big data analytics and Internet of Things (IoT) solutions in the Hitachi Social Innovation portfolio, including smart city products and services. Hitachi will also be exhibiting in the SAP booth, Hall 3, Booth #3M41.

Follow @HDScorp or @HDSindustry on Twitter to see the latest news and updates from Hitachi at #MWC16

About Hitachi Data Systems
Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., builds information management and Social Innovation solutions that help businesses succeed and societies be safer, healthier and smarter. We focus on big data that offers real value – what we call the Internet of Things that matter. Our IT infrastructure, analytics, content and cloud solutions and services drive strategic management and analysis of the world’s data. Only Hitachi Data Systems integrates the best information technology and operational technology from across the Hitachi family of companies to deliver the exceptional insight that business and society need to transform and thrive. Visit us at

About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, delivers innovations that answer society’s challenges with our talented team and proven experience in global markets. The company’s consolidated revenues for fiscal 2014 (ended March 31, 2015) totaled 9,761 billion yen ($81.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes power & infrastructure systems, information & telecommunication systems, construction machinery, high functional materials & components, automotive systems, healthcare and others. For more information, please visit the company's website at

Press Contact
Kevin Komiega
Hitachi Data Systems

Bastiaan Van Amstel
Hitachi Data Systems
+31 610 964 023